Choosing the Right Marketing KPIs to Measure Real Business Impact
Drop us a message! In this episode, Rob Bartlett, Head of Marketing at YTL Developments, explains how to cut through overwhelming digital marketing metrics and focus on the KPIs that truly align with ...
30 Mar 12min
How to Scale DTC Brands with Full-Funnel Growth Marketing
Drop us a message! In this episode, Omer Nisar, Founder of Between Spaces, shares what it really takes to scale DTC brands beyond short-term wins. We explore how to balance cultural relevance and perf...
23 Mar 7min
How to Build an Integrated Marketing Strategy That Puts Customers First
Drop us a message! In this episode, Emily Mitchell, Strategic Marketing Architect, explains why so many organisations struggle to move from channel-led activity to true integrated marketing strategy. ...
16 Mar 11min
Bridging Complex Tech and Real-World Value in B2B Product Marketing
Drop us a message! In this episode, Steve Wilcockson, Technical Product Marketing Manager at Quantexa, shares lessons from 30 years in enterprise tech marketing. We explore how to translate abstract, ...
9 Mar 8min
How to Market Complex AI Products Without Losing Your Audience
Drop us a message! Hey guys and welcome to Social In 10, your Monday morning ritual full of digital marketing insights to go with your coffee, brought to you by the team here at Giraffe Social with a ...
2 Mar 17min
Subscription Bundling Strategy, Partnerships, and Building Personal Brands
Drop us a message! Hey guys and welcome to Social In 10, your Monday morning ritual full of digital marketing insights to go with your coffee, brought to you by the team here at Giraffe Social with a ...
23 Feb 11min
Using Data Storytelling to Build Better Customer Journeys
Drop us a message! In this episode, we’re joined by Sharon Gwati, Demand Generation Manager at Agilio Software, to explore how data storytelling can transform the way marketers design and optimise cus...
16 Feb 12min
Internal Communications Strategy, AI Training, and Personal Branding for Growing Brands
Drop us a message! In this episode, we’re joined by Emma Gordon, Director at Bydand Strategic Communications, to explore how ambitious brands turn big ideas into clear, actionable communication strate...
9 Feb 11min
