
Brand Building: How to convert your side hustle to your main business.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lamar Tyler. 🎯 Purpose of the Interview To spotlight Lamar Tyler’s entrepreneurial journey, the growth of his platform Traffic, Sales & Profit (TSP), and to share actionable insights for Black entrepreneurs on building scalable, profitable businesses from side hustles. 🧭 Key Themes & Takeaways 1. Branding with Purpose Lamar emphasizes the importance of clear, relatable branding. His previous brand, Black and Married with Kids, succeeded because the name instantly resonated with its audience. Quote: “If they can hear the name, they can see it and say, ‘Hey, that’s for me.’” 2. Side Hustle to Main Hustle Most Black entrepreneurs start businesses while working full-time jobs. Success requires treating the side hustle like a real business from day one. Quote: “There is no perfect time. The time to get started is now.” 3. Consistency & Growth TSP’s first event in 2016 had only 47 attendees, half of whom came for free. Growth came from consistency and listening to the community. Quote: “Sometimes all you need is confirmation.” 4. Customer Experience & Branding Inspired by Disney’s “unexpected touchpoints,” Lamar expanded branding beyond the event space to include the hotel exterior and even airport baggage claim. Quote: “We brand everything from the lobby to the pool… to make it feel like home.” 5. Faith & Execution Faith plays a central role in Lamar’s business philosophy. He encourages entrepreneurs to act on the opportunities they pray for. Quote: “You pray to get the opportunity, now you want to do all the work too.” 6. Scaling vs. Growing Growth increases revenue and expenses; scaling increases revenue without proportional expense growth. TSP Scale is a new event focused on helping businesses reach this level. Quote: “Scale is where the real money comes in.” 7. Lever-Driven Growth System Lamar outlines systems for: Proposal processes Upselling Referral systems Creating experiences that justify premium pricing Quote: “If you create an experience around what you do, you can charge two, three, four times more.” 8. Platform & Community Lamar transitioned from doing all the speaking to empowering others in his community. He believes in giving others a platform to grow. Quote: “Too many artists try to hold on too tight… and miss out on the blessing.” 🌟 Notable Guests & Surprises at TSP Events Surprise appearances by Magic Johnson, Issa Rae, Master P, Jermaine Dupri, Janice Bryant Howroyd, and Ambassador Andrew Young. Quote: “If you want to be it, you need to see it.” 📍 Event Details New Event: TSP Scale Location: Atlanta Westin Gwinnett, Gwinnett County, GA Website: TSPScale.com #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
24 Sep 32min

FULL SHOW: Tommy Tuesday, Strawberry Letter: He Won't Let Me Lead - 9.23.25
The Steve Harvey Morning Show for Tuesday, September 23rd, 2025: Steve Harvey's Morning Inspiration | Show Open - It's Tommy Tuesday | Run That Prank Back - Faye Allen - Drug Test | Ask The RTLO & Junior | Entertainment News | Budget Meals | Lebron James | Nephew Tommy's Prank - "Bump & Grind" | Strawberry Letter - "He Won't Let Me Lead" Parts 1-2 | Sports Talk With Junior | Social Media Advice | Snoop On The Voice | Would You Rather | Nephew Tommy's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
23 Sep 1h 32min

FULL SHOW: Multiple Wives, Strawberry Letter: He Shouldn't Be In My Purse - 9.22.25
The Steve Harvey Morning Show for Monday, September 22nd, 2025: Steve Harvey's Morning Inspiration | Show Open - Is It Ok To Kill A Dream | The Pastors With A Word From The Book Of (Whitney) Houston | Ask The CLO | Entertainment News | One Of Akon's Wives Files For Divorce | Sista O'Dell | Nephew Tommy's Prank - "Faye Allen - Drug Test" | Strawberry Letter - "He Shouldn't Be In My Purse" Parts 1-2 | Sports Talk With Junior | Social Media Advice | Jeezy Vegas Residency | Would You Rather | Steve Harvey's Closing Remarks...About His CoworkersSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
22 Sep 1h 31min

FULL SHOW: Special Guest - Patti Labelle, Strawberry Letter: Oh Brother - 9.19.25
The Steve Harvey Morning Show for Friday, September 19th, 2025: Steve Harvey's Morning Inspiration | Show Open | Nephew Tommy's Run That Prank Back - "6 To 10" | Ask The CLO | Special Guest: Patti Labelle Parts 1-2 | Roscoe Wallace | Nephew Tommy's Prank - "Adult Daycare" | Strawberry Letter - "Oh Brother" Parts 1-2 | Sports Talk With Junior | Social Media Advice |iHeart Radio Music Festival | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
19 Sep 1h 32min

Steve Harvey's Voicemail, Strawberry Letter- My Husband Has Run Out Of Options - 09.18.25
The Steve Harvey Morning Show for Thursday, September 18th, 2025: Steve Harvey's Morning Inspiration | Show Open | Nephew Tommy's Run That Prank Back - "He Left His Drawers" | Ask The CLO | Entertainment News | Jimmy Kimmel Live Suspended | Steve Harvey's Voicemail | Nephew Tommy's Prank - "6 To 10" | Strawberry Letter - "My Husband Has Run Out Of Options" Parts 1-2 | Sports Talk With Junior | Social Media Advice | Remembering Robert Redford | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
18 Sep 1h 32min

FULL SHOW: Love Without Finance?, Strawberry Letter: Who's Been Filling Up Her Tank? - 09.17.25
The Steve Harvey Morning Show for Wednesday, September 17th, 2025: Steve Harvey's Morning Inspiration | Show Open | Nephew Tommy's Run That Prank Back - "Is That Your Husband?" | Ask The CLO | Entertainment News | NeYo's New Mattress | Can Love Exist Without Finance? | Nephew Tommy's Prank - "He Left His Drawers" | Strawberry Letter - "Who's Been Filling Up Her Tank?" Parts 1-2 | Sports Talk With Junior | Social Media Advice | Wellness Wednesday | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
17 Sep 1h 32min

Overcoming the Odds: A self-taught filmmaker lands overall deal with Tyler Perry Studios.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Courtney Glaudé. 📝 Summary of the Interview Courtney Glaudé, an award-winning filmmaker, writer, and director from Houston, Texas, joined Rushion McDonald to discuss his creative journey, his role in Tyler Perry’s production universe, and his passion for storytelling. Glaudé is the writer, director, and producer for Season 4 of Zatima on BET+, and he holds an overall deal with Tyler Perry Studios, a rare and powerful endorsement of his talent. The conversation explored his roots, creative process, mentorship under Tyler Perry, and his commitment to emotionally gripping narratives that tackle complex social issues. 🔑 Key Takeaways 1. Tyler Perry’s Mentorship & Overall Deal Glaudé was entrusted with writing, directing, and producing Season 4 of Zatima. Tyler Perry gave him full creative control, saying: “You like Zatima? It’s yours.” The overall deal means Perry funds Glaudé’s projects and helps pitch them to major streaming platforms. 2. Creative Process & Directing Style Glaudé writes with the shot in mind, visualizing scenes as he scripts. He adapts creatively when budget or location constraints arise. His style is thriller-driven, even when tackling emotional or social themes like dementia. 3. Zatima Season 4 The show centers on Zach and Fatima’s relationship, exploring real-life romantic challenges. Glaudé brings a new emotional depth and rollercoaster storytelling to the series. He collaborates closely with the cast, who help maintain character authenticity. 4. Houston Roots & Hustle Mentality Raised in Fifth Ward, Houston, with Louisiana family roots. Self-taught filmmaker: learned through books, Google, and observing professionals. Hustle and persistence were key: “If someone told me no, I figured out how to do it myself.” 5. Breakthrough with Monique His indie thriller The Reading, starring Monique, became the #1 film on BET+. This success led to his introduction to Tyler Perry and the overall deal. 6. Legacy & Motivation Glaudé is driven by creating a legacy for his daughter. He wants to build a self-sustaining empire she can inherit. “I don’t feel like I work. I’m creating stories from my head.” 7. Social Impact Storytelling Tackles topics like mental health, trauma, and dementia through compelling narratives. Upcoming feature film Old Gray Mare explores dementia in a thriller format. 8. Tyler Perry Studios Experience Described as a “Disneyland for creators” with 12 sound stages and versatile sets. Efficient production model with on-site housing, catering, and rapid turnaround. Studios are rented by major productions like Black Panther and Coming to America. 💬 Notable Quotes “Just because God told it to me doesn’t mean He told it to everybody else.” “If you believe it, I’m not dreaming big enough.” “Tyler Perry Studios is like boot camp for creators.” “I want my films to make people feel something.” “I’m the person they tone down.” (on his intense storytelling style) #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
16 Sep 32min

FULL SHOW: Lying & Fishing, Strawberry Letter: He Tells His Mama Everything
The Steve Harvey Morning Show for Tuesday, September 16th, 2025: Steve Harvey's Morning Inspiration | Show Open | Nephew Tommy's Run That Prank Back - "Your New Boss" | Ask The CLO | Entertainment News | Steve Fishing With His Grandson | Random Questions | Nephew Tommy's Prank - "Is That Your Husband?" | Strawberry Letter - "He Tells His Mama Everything" Parts 1-2 | Sports Talk With Junior | Social Media Advice | Mars Living Simulation | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
16 Sep 1h 32min






















