CMOs on 2024: Mondelez's Jon Halvorson on the future of CPG marketing
In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Mondelez’s Global Senior Vice-President for Consumer Experience and Digital Commerce, Jonathan Halvorson, spoke to WARC’s Anna Hamill a...
22 Nov 202339min
CMOs on 2024: Ally's Andrea Brimmer breaks new ground in sponsorship
In an exclusive interview on The WARC Podcast, Andrea Brimmer, Ally Financial’s Chief Marketing and PR Officer, discusses brand trust during economic upheaval, the power of investing in women’s sports...
21 Nov 202343min
Three marketing trends for 2024
WARC’s David Tiltman, SVP Content, and Aditya Kishore, Insight Director unpack the Marketer’s Toolkit 2024. They discuss political polarisation, generative AI’s evolution into content creation, and ma...
16 Nov 202327min
3 in 15: Cultural advantage
WARC’s Lena Roland and Rica Facundo unpack the latest WARC Guide to creating cultural advantage. They discuss the end of monoculture, how culture is both polarised and connected, and how marketers nee...
14 Nov 202315min
Why APAC needs to play catchup in ensuring media quality
This week WARC’s Rica Facundo talks about the state of media quality in APAC with Wei Tuck NG, senior manager client analytics APAC, Double Verify and Veneeta Ranjan, head of media, Ferrero. We discus...
9 Nov 202334min
Insights from the WARC Awards – brave brands
The third and final episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards. This week, WARC’s Amy Rodgers and John Bizzell disc...
7 Nov 202332min
How Mars built a culture of creative effectiveness
This week WARC’s Aditya Kishore talks to Sorin Patilinet, Senior Director Marketing Effectiveness at Mars. Discussing Mars’ constant innovation in creative measurement.Stay up-to-date with the latest ...
2 Nov 202323min
Insights from the WARC Awards – using data to spark creativity
The second episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards. This week, WARC’s Amy Rodgers and John Bizzell discuss the b...
31 Okt 202330min
