Learnings from SXSW Sydney – investing in creativity
WARC’s Rica Facundo discusses the learnings from SXSW Sydney with WPP Australia and New Zealand’s President Rose Herceg, and Chief Strategy Officer Katie Rigg-Smith.Why should we invest in creativity,...
26 Okt 202338min
Insights from the WARC Awards – product solutions to marketing challenges
The first episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards. This week, WARC’s Amy Rodgers and John Bizzell discuss brands...
24 Okt 202327min
3 in 15: Retail media's path to consolidation
WARC’s David Tiltman and Alex Brownsell unpack the latest Global Ad Trends report on retail media. They discuss retail media’s ad spend numbers, which retailers are benefitting the most from this grow...
19 Okt 202331min
Stories behind winning campaigns at the Marketing Society Awards
This week WARC’s Anna Hamill shares insights from some of the stand out cases from this year’s Marketing Society Awards. This episode features three interviews from the marketers behind the Mayor of L...
17 Okt 202351min
WARC x IPA EffWorks: Why relevance rules and the case for marketing as an investment
The final episode of the WARC Podcast from EffWorks 2023. Lena Roland, Head of Content for WARC Strategy, is joined by EssenceMediacomX’s Chief Transformation Officer Sue Unerman and Jake Webster, Sen...
12 Okt 202342min
WARC x IPA EffWorks: 10 years of Long & Short, plus Unilever on retail media
The second of three daily episodes of the WARC Podcast from EffWorks 2023. Anna Hamill, WARC’s senior editor for brands, is joined by marketing effectiveness legends Les Binet and Peter Field to discu...
11 Okt 202334min
WARC x IPA EffWorks: Brands & pricing power, plus digital creative excellence
The first of three daily episodes of the WARC Podcast from EffWorks 2023. Catherine Driscoll, WARC's Commissioning Editor EMEA, is joined by Laurence Green, Director of Effectiveness at the IPA to in...
10 Okt 202335min
The Future of Strategy and why marketers need a reality check
This week WARC’s Lena Roland talks about the future of strategy with Richard Huntington, CSO at Saatchi & Saatchi and Mark Hadfield, founder of Meet the 85%. Discusses the calls for a research revolut...
5 Okt 202333min
