WARC Talks: Driving impact with entertainment
This week Rica Facundo, WARC Strategy’s Asia Editor, is joined by Manjusha Subramanian, B2B Marketing Lead, TikTok APAC, Kunal Sinha, Group Chief Strategy Officer at M&C Saatchi Indonesia and Leah Jac...
16 Mai 202342min
WARC Talks: Reddit identifies 5 global movements shaping society
This week Cathy Taylor, WARC Strategy’s US Commissioning Editor talks to Matt Klein, Head of Global Foresight at Reddit about five global movements shaping society, and the implications for consumers ...
11 Mai 202334min
3 in 15: The Future of Measurement
David Tiltman, WARC's SVP Content, is joined by Paul Stringer, managing editor of Research and Insight at WARC to talk about The Future of Measurement report. Discussing the renaissance of marketing m...
9 Mai 202329min
WARC Talks: What should brands expect from Chinese consumers as China reopens?
This week WARC’s Asia editor, Rica Facundo talks to Reno Yue, SVP of Brand, Innovation & Digital Transformation at HYPERS, and Jenny Chan, WARC’s China Editor. Since China's reopening what has changed...
4 Mai 202333min
WARC Talks: Reputation versus brand
This week, WARC’s SVP content, David Tiltman is joined by Shann Biglione, Head of Strategic Solutions at Signal AI to discuss reputation and brand. What do these two things mean, and could we ever swa...
27 Apr 202337min
3 in 15: Trends in search media
This week, WARC’s SVP content, David Tiltman is joined by WARC Media’s Head of Content Alex Brownsell and Data Journalist Celeste Huang to discuss the latest Global Ad Trends report on search media. S...
25 Apr 202322min
WARC Talks: Behavioural science in an age of volatility
Marketing consultant and founder of Astroten, Richard Shotton joins WARC’s Imaad Ahmed, Head of Advisory in EMEA and Americas to discuss Richard’s latest book, The Illusion of Choice, and how marketer...
20 Apr 202338min
Planning for Effective Outcomes #7: The Downfall of Media Measurement
The seventh and final episode in our series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about the downfall of measurement with Karen Nelson-Field of Amplified Intelligence. Stay ...
18 Apr 202345min
