The WARC Podcast
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

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Episoder(488)

3 in 15: YouTube platform insights

3 in 15: YouTube platform insights

This week, SVP Content David Tiltman is joined by WARC Media’s Alex Brownsell and Celeste Huang. They discuss key themes and takeaways from WARC Media’s latest platform insights report on YouTube, cov...

6 Jun 202320min

WARC Talks: Pricing

WARC Talks: Pricing

This week, WARC’s Catherine Driscoll is joined by Professor Koen Pauwels of Northeastern University and Amazon, and Billy Ryan, Head of Analytics and Effectiveness at the7stars. Examining the close re...

1 Jun 202336min

3 in 15: Lessons from the Effective 100

3 in 15: Lessons from the Effective 100

This week, David Tiltman, WARC's SVP Content, is joined by Amy Rodgers, Head of Content for WARC Creative to discuss some of the key findings from the Lessons from the Effective 100 report. Stay up-to...

30 Mai 202322min

WARC Talks: How culture is key to influencing behavior

WARC Talks: How culture is key to influencing behavior

WARC’s Cathy Taylor is joined by Dr. Marcus Collins of Wieden+Kennedy and the Ross School of Business to discuss his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Wan...

25 Mai 202343min

3 in 15: Working with creators

3 in 15: Working with creators

This week, Lena Roland, Head of Content for WARC Strategy talks to Catherine Driscoll, Commissioning Editor for EMEA, about the latest WARC Guide to working with creators. They discuss new dynamics in...

23 Mai 202315min

WARC Talks: Data and privacy in Australia

WARC Talks: Data and privacy in Australia

This week, Rica Facundo, WARC Strategy’s Asia Editor, is joined by Juan Mendoza, guest editor and CEO of The Martech Weekly, to unpack the insights from our latest Spotlight series on Australia’s push...

18 Mai 202327min

WARC Talks: Driving impact with entertainment

WARC Talks: Driving impact with entertainment

This week Rica Facundo, WARC Strategy’s Asia Editor, is joined by Manjusha Subramanian, B2B Marketing Lead, TikTok APAC, Kunal Sinha, Group Chief Strategy Officer at M&C Saatchi Indonesia and Leah Jac...

16 Mai 202342min

WARC Talks: Reddit identifies 5 global movements shaping society

WARC Talks: Reddit identifies 5 global movements shaping society

This week Cathy Taylor, WARC Strategy’s US Commissioning Editor talks to Matt Klein, Head of Global Foresight at Reddit about five global movements shaping society, and the implications for consumers ...

11 Mai 202334min

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