Marketing frameworks for a digital-first world
Effectiveness expert James Hankins joins the pod to analyse influential ideas in marketing effectiveness, including the Hankins hexagon, share of search, digital availability, and the gravity of e-com...
5 Mai 48min
What resilience means for brands right now
What does brand resiliency mean in a polycrisis? Fast Venture's Wade Eagar shares a four-phase framework for marketers to navigate geopolitical and economic uncertainty with astute crisis planning. Ho...
30 Apr 35min
The Effective CMO: Sephora's Zena Arnold
Sephora is one of the world’s biggest beauty retailers. Zena Arnold, US CMO, joins the pod to discuss 'the lipstick effect', why Sephora is investing in women’s sports, emerging retail trends and the ...
28 Apr 41min
Effective marketing is built on soft skills
Ideas on their own don’t deliver marketing effectiveness. What if the real driver is something less visible? BMF Australia's Anna Bollinger and Christina Aventi join WARC's Rica Facundo to discuss the...
23 Apr 32min
AI vs. retail media: why brand trust still wins
From LLM platforms for discovery through to 'bot-to-bot commerce', agentic commerce is already revolutionizing the retail media space. WARC's Ann Marie Kerwin is joined by Andrew Lipsman and Alex Brow...
21 Apr 30min
Four frameworks marketers need to know
Effectiveness expert Tom Roach joins the pod to analyse some essential ideas in marketing effectiveness, including the performance plateau, the modified funnel, 'lots of little' and share of model. Ho...
16 Apr 49min
Why brand is critical in the age of generative AI
In a generative AI world, strong and consistent brands act as a bulwark against LLM confusion. But how can marketers equip themselves for success? WARC's Cathy Taylor talks to WARC guide contributors ...
14 Apr 44min
Systems thinking: what it is and what it's not
Brands act as systems of meaning, with flexibility preferred over rigid guidelines. So what does 'complex systems management' mean for marketers? JP Castlin joins WARC's David Tiltman to break down th...
9 Apr 41min
