Implications of the Gulf energy crisis
WARC's new Global Ad Forecast maps out three scenarios for media spend as a result of war in the Middle East. WARC's James McDonald and Alex Brownsell make sense of the data, and what the current vola...
7 Apr 21min
Here comes System 3: a theory of artificial cognition
System 3 thinking recognises that AI now functions as an external cognitive partner in human decision-making, not just a tool. Thinkerbell's Adam Ferrier and Matt Plant join WARC's Lena Roland to disc...
2 Apr 45min
Football fever: why this year's World Cup will be different
The 2026 men's FIFA World Cup is expected to inject $10.5bn into the ad market, but media fragmentation is changing the game for advertisers. WARC's Alex Brownsell talks to Omar Oakes, founder of Oomp...
31 Mar 21min
WARC Rankings 2026: Dove's 'Real Beauty' wins the Effective 100
Dove's 'Real Beauty' platform has driven brand growth for more than 20 years. Now, it's won the Effective 100. Zoe Hamilton, Chief Strategy Officer for Unilever at Ogilvy London, and WARC's Amy Rodger...
26 Mar 23min
The Effective CMO: AIA's Stuart A. Spencer
Insurance brand AIA believes that scaring people undermines the very outcomes insurance marketers are trying to achieve. CMO Stuart Spencer talks to WARC's Jenny Chan about AIA’s behavioral economics ...
24 Mar 39min
Storytelling is an increasingly overlooked art form
An Ipsos analysis of 15,000 ads showed that half of advertisers overlook the power of storytelling. Ipsos's Adam Sheridan joins WARC's Paul Stringer to discuss why storytelling is such a powerful crea...
19 Mar 36min
The creative dividend: media spend and creative quality are better together
Research from System1 & Effie found that combining creative quality with media spend significantly accelerates business outcomes. System1's Andrew Tindall and Effie's Juliet Haygarth join WARC's David...
17 Mar 49min
WARC Rankings: AXA's 'Three Words' wins the Creative 100
AXA is the first financial services brand to top the WARC Creative 100. The creative minds behind the 'Three Words' campaign join WARC's Amy Rodgers to share insights and lessons from AXA's efforts to...
12 Mar 34min
