WARC Rankings: AXA's 'Three Words' wins the Creative 100
AXA is the first financial services brand to top the WARC Creative 100. The creative minds behind the 'Three Words' campaign join WARC's Amy Rodgers to share insights and lessons from AXA's efforts to...
12 Mar 34min
Tackling the twin pace effectiveness gap
New WARC data reveals most marketers understand effectiveness, but internal pressures, governance, and risk dynamics limit consistent execution. WARC's Jenny Chan and Rica Facundo discuss how the 'twi...
10 Mar 29min
The 'two-audience problem': brand building in the age of AI
Brand building in the AI era is creating profound new tensions that tear at the very fabric of traditional brand strategy. T&P's Oliver Feldwick joins WARC's Lena Roland to discuss the most critical q...
5 Mar 47min
Shanghai Tang's Derek Sulger on the next era of luxury growth
The next era of luxury growth will be selective, elevated, and culture-led. Derek Sulger, Chairman of luxury retailer Shanghai Tang, joins WARC's Jenny Chan to discuss how luxury has shifted from prod...
3 Mar 44min
The evolution of media's connected consumer
Media distribution models are being continually disrupted by new platforms and viewing habits. WARC's Alex Brownsell interviews industry leaders at the Media Insights & Engagement Conference in Miami ...
26 Feb 26min
How Netflix became an advertising behemoth
Netflix has entered its advertising era, building a significant revenue driver. And it's just getting started. WARC's Alex Brownsell and Celeste Huang offer a deep dive into Netflix's approach and pot...
24 Feb 25min
What's actually working in sports marketing
Global sports fans spend over three trillion hours with sports each year, with another trillion hours set to be added by 2034. Sporting events are monocultural moments to reach multiple segments and d...
19 Feb 15min
Media's shift from eyeballs to outcomes
Outcomes are increasingly important as a form of media measurement, and how campaigns are planned and budgets are allocated. What role remains for traditional media effectiveness metrics? ITV's Sameer...
17 Feb 46min
