3 in 15: Using brand assets
This week we’re joined by Catherine Driscoll, WARC’s Commissioning Editor EMEA and editor of a recent WARC Guide to brand assets in a hybrid world. Catherine explores how to create strong brand assets...
27 Okt 202214min
WARC Talks Finding Gen Z
WARC Media's Celeste Huang summarises the latest Global Ad Trends report Finding Gen Z, which explores media consumption habits among 16- to 24-year-olds. Catrina Dear, entertainment lead at the7stars...
20 Okt 202233min
WARC Talks Digital Commerce - Retail Media Today
Gregory Grudzinski, Head of Content for WARC Digital Commerce, and Colin Lewis, author of WARC's Retail Media Primer Series discuss the retail media offerings of Amazon, Kroger, Walmart, Target and In...
17 Okt 202224min
WARC Talks brands in culture
This week WARC talks brands in culture with Marcus Collins, head of strategy at Wieden+Kennedy New York, and author and social anthropologist, Grant McCracken. Discussing how brands can find a space f...
13 Okt 202244min
3 in 15: The Consumer Crunch
This week Lena Roland, Head of Content for WARC Strategy, and David Tiltman, WARC’s SVP Content discuss the key takeaways from the latest WARC Guide to The Consumer Crunch: Navigating inflation and th...
6 Okt 202220min
WARC Talks budgets and ROI
This week WARC talks budget setting and ROI with Grace Kite, founder and economist at magic numbers, and Paul Dyson, co-founder at Accelero. What is the relationship between what marketers spend, and ...
29 Sep 202237min
3 in 15: Ad investment forecasts
Alex Brownsell, Head of Content for WARC Media, and James McDonald, WARC’s Director of Data, Intelligence & Forecasting, examine the latest global ad spend forecasts and the impact of the economic slo...
22 Sep 202217min
WARC Talks Anti-personalisation
This week WARC talks anti-personalisation with marketing consultant Samuel Brealey and Michael Taylor, founder of Vexpower. With the death of the cookie and data privacy concerns, marketers are rethin...
15 Sep 202231min
