3 in 15: Leveraging retail media networks
Explores the latest WARC Spotlight on the exponential growth of retail media networks (RMNs) – covering current channel fragmentation, the need for industry-wide universal KPIs and how RMNs can be uti...
8 Des 202217min
WARC Talks sustainability
This week US Commissioning Editor Cathy Taylor discusses marketing's role in building sustainability behaviors with executives at two B Corps: Pip Cross, Sustainability Lead at Barkley, and Mikey Sado...
1 Des 202228min
WARC Talks dentsu’s media trends 2023
This week WARC talks 2023 media trends with dentsu’s Dan Calladine Head of Media Futures, and author of dentsu’s ‘Change and Opportunity’ media trends report. Stay up-to-date with the latest marketing...
24 Nov 202235min
3 in 15: Marketing trends for 2023
This week we’re joined by Aditya Kishore WARC’s insight director who oversaw the creation of The Marketer’s Toolkit 2023. Discussing themes from the report, including marketing in a cost-of-living cri...
17 Nov 202221min
3 in 15: Brazilian consumers during volatile times
This week we're joined by Mirela Dufrayer, marketing leader, Latin America at WGSN who contributed to the recent Spotlight on how Brazil's consumers are responding to volatile times. Discussing World ...
10 Nov 202220min
WARC Talks brand purpose
This week WARC talks brand purpose with David Aaker, vice chairman at Prophet. Discussing the role of purpose in the marketing industry and how marketers can use purpose to help solve societal problem...
3 Nov 202233min
3 in 15: Using brand assets
This week we’re joined by Catherine Driscoll, WARC’s Commissioning Editor EMEA and editor of a recent WARC Guide to brand assets in a hybrid world. Catherine explores how to create strong brand assets...
27 Okt 202214min
WARC Talks Finding Gen Z
WARC Media's Celeste Huang summarises the latest Global Ad Trends report Finding Gen Z, which explores media consumption habits among 16- to 24-year-olds. Catrina Dear, entertainment lead at the7stars...
20 Okt 202233min
