The WARC Podcast

This week WARC talks about one of the most ill-defined words in the marketing lexicon; brand. Claire Strickett, brand strategy director at Jellyfish, and Paul Bailey, brand strategy director at Halo e...

1 Sep 202245min

This week WARC talks engaging communities with the strategists behind two of the 2022 Creative Effectiveness Lions winners. Discussing tapping into fandoms, audience empowerment and successful partner...

25 Aug 202222min

This week WARC talks inflation and economic slowdown with J. Walker Smith and Karine Trinquetel - insights experts at market research company Kantar. Discusses new consumer sentiment data and how bran...

18 Aug 202242min

This week WARC talks American automotive marketing with Scotty Reiss, founder of A Girls Guide to Cars. Discusses the increased popularity of the electric vehicle in the US, and what problems that may...

11 Aug 202239min

This week we’re joined by WARC’s Head of Media Alex Brownsell, who is the editor of the recent Global Ad Trends report on the rising cost of incremental reach. Alex explores the increased costs of adv...

4 Aug 202224min

This week we’re joined by WARC’s Asia Editor Rica Facundo, who is also the editor of the recent Spotlight on conscious consumerism in Southeast Asia. Rica takes us through the cultural barriers in the...

28 Jul 202212min

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising. In this thi...

21 Jul 202243min

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising. In this sec...

14 Jul 202241min