Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing
In this episode, Jon Itkin, Principal at In The Kitchen, joins Louise Liu to discuss the often-overlooked relationship between brand marketing and product marketing, particularly in B2B tech companies...
9 Okt 202422min
Episode 53: Peace Attah - The First 90 Days Blueprint for Product Marketers
In this episode, Peace Attah, a Product Marketing Manager at Rayda, joins Louise Liu to share her best practices for navigating the first 90 days as a product marketer. Peace discusses how to build st...
25 Sep 202421min
Episode 52: Bianca Galan - Inside an International B2C Product Launch
In this episode, Bianca Galan, a product marketer at AdTheorent, joins Louise Liu to share her experience of launching products internationally. Bianca discusses the keys to the team's successful prod...
10 Sep 202416min
Episode 51: Georgi Furnadzhiev - An Innovative Value Creation Framework
In this episode, Georgi Furnadzhiev, co-founder of MarketHackr, joins Louise Liu to share his innovative value creation framework that he developed through his work experience and has been successfull...
20 Aug 202416min
Episode 50: Yolanda Thomas - Elevating Your Product Marketing Career
In this episode, Yolanda Thomas, a season product marketing leader, joins Louise Liu to explore her journey of advancing to director-level and VP-level product marketing leadership positions. She shar...
7 Aug 202417min
Episode 49: Elena Hutchison - Decoding Analyst Relations
In this episode, Elena Hutchison, founder at Up/Right Analyst Relations, joins Louise Liu to share her thoughts on the strategies, challenges, and best practices that define successful analyst relatio...
23 Jul 202422min
Episode 48: Rossmary Gil-Tian - A Product Marketer’s Journey in An IPO-Bound Company
In this episode, Rossmary Gil-Tian, a seasoned product marketer joins Louise Liu to discuss the experiences and insights of her company's transition from private to IPO. She also shares the challenges...
9 Jul 202424min
Episode 47: Anthony Pierri - Effective Homepage Messaging Strategy for Startups
In this episode, Anthony Pierri, co-founder and partner at FletchPMM, joins Louise Liu to discuss homepage messaging for startups. Anthony shares his process of building homepage messaging with his cl...
18 Jun 202425min
