Episode 46: Terezia Batovska - The Key to Analyst Relations Success
In this episode, Terezia Batovska, analyst relations manager at Bloomreach, joins Louise Liu to discuss her experience in managing analyst relations programs. Terezia shares her thoughts on what makes...
7 Mai 202422min
Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI
In this episode, Anubhav Rao, product marketing manager at AWS, joins Louise Liu to discuss his experience in developing personalized messaging. Anubhav talks about the fast-changing AI landscape and ...
9 Apr 202417min
Episode 44: Abiola Apooyin - Conducting Market Research
In this episode, Abiola Apooyin, business and product manager at Anfani, joins Louise Liu to discuss market research. Abiola talks about the vibrant Nigerian tech scene and his experience in conductin...
13 Mar 202419min
Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio
In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for the multi-product portfolio. Ashley shares her exp...
21 Feb 202420min
Episode 42: Marcio Moerbeck - B2B Tech Partnership Go-To-Market Strategy
In this episode, Marcio Moerbeck, adjunct professor of marketing at Miami Dade College, joins Louise Liu to discuss the B2B tech partnership go-to-market strategies. Marcio talks about the different t...
16 Jan 202424min
Episode 41: Matt Mehus - Developing The Ideal Customer Profile
In this episode, Matt Mehus, Vice President of Marketing at OpenVPN Inc, joins Louise Liu to discuss the ideal customer profile. Matt talks about the misconceptions of the "ideal customer profile", an...
28 Nov 202321min
Episode 40: Dave Panek - Product/Market Fit Transitioning from Product to Platform
In this episode, Dave Panek, Partner at Aventi Group, joins Louise Liu to discuss the product/market fit. Dave explains how product/market fit impacts the go-to-makret strategy and overall business gr...
5 Sep 202324min
Episode 39: Julien Sauvage - Building a Great Sales Deck
In this episode, Julien Sauvage, VP of Brand and Product Marketing at Clari, joins Louise Liu to discuss the sales deck. Julien shares the key components of a great sales deck and his creation process...
8 Aug 202328min
