Episode 22: Janaki Nori - Driving the Product Adoption Program
In this episode, Louise Liu and Janaki Nori, the product marketing manager at InVision Group, discuss the product adoption program. Janaki shares her product marketing journey and her thoughts on how ...
22 Mar 202223min
Episode 21: SJ Petteruti - A Repeatable Process for Developing Product Messaging
In this episode, Louise Liu and SJ Petteruti, the Product Evangelist at Salsify, discuss product messaging. SJ shares a repeatable process he often uses for developing product messaging, and his thoug...
14 Feb 202229min
Episode 20: Caryne Say - Getting Started with Account Based Marketing
In this episode, Louise Liu and Caryne Say, Vice President of B2B Marketing at The Knot Worldwide, discuss Account Based Marketing (ABM). Caryne shares her advice on how to get started with account-ba...
17 Jan 202221min
Episode 19: Adam Houghton - How Can Product Marketers Excel at Competitive Intelligence
In this episode, Crispin Read and Adam Houghton, Vice President of Customer Success at Klue, discuss the intersections of customer success and product marketing. He also shares his advice on how to bu...
14 Des 202131min
Episode 18: Clement Kao - Finding Product/Market Fit for Your MVP
In this episode, Clement Kao, founder of Product Teacher and co-founder of Product Manager HQ, discusses product strategy and product management. He also shares his advice on how to build an MVP, and ...
1 Nov 202133min
Episode 17: Anita Raj - How to Influence and Communicate Your Product Roadmap
In this episode, Anita Raj, Vice President of Product Marketing at ThroughPut, discusses the role of product marketing in roadmap, the why and how of influencing product roadmap. She also shares her t...
28 Sep 202125min
Episode 16: Axel Kirstetter - Evolving From Single Product to Multi Products
In this episode, Axel Kirstetter, VP of Product Marketing at Datasite, shares his experience on evolving from single product to multi products. He also shares the challenges and some critical consider...
22 Sep 202125min
Episode 15: Laura Smous - B2B SaaS Product Pricing and Packaging Strategy
In this episode, Laura Smous, senior director of product marketing, shares her thoughts on B2B SaaS product pricing and packaging strategy. We also discuss the advantages and disadvantages of the tier...
14 Sep 202131min
