Episode 14: Kelly Drozd - Agile Marketing
In this episode, Kelly Drozd, product marketing manager at Atlassian, shares her thoughts on Agile Marketing and some practical advice on how to get started on adopting Agile Marketing based on her ex...
22 Jun 202139min
Episode 13: John Zilch - Achieving a Successful Product Launch
In this episode, John Zilch, a longtime product leader and co-founder of LaunchDay, discusses how to achieve a successful product launch and how to overcome some common challenges when launching a pro...
7 Jun 202125min
Episode 12: Crispin Read - How Can Product Marketing Effectively Impact B2B Buyer's Journey
In this episode, Crispin Read, founder of Product Marketing Hive discusses B2B buyer's journey, and shares his thoughts on how to effectively make an impact on buyer's journey through product marketin...
12 Mai 202126min
Episode 11: Camil Lafreniere - Product Marketing vs. Product Management
In this episode, Camil Lafreniere, senior product manager from Newforma discusses product management, and shares his opinions on the relationships between product marketing and product management base...
27 Apr 202114min
Episode 10: Brian Martell - Building a Base of Influence for Product Marketing
In this episode, Brian Martell, VP of Product Marketing at Cube talks about product marketing and the classic "product marketing conundrum". He shares his thoughts on how to maximize the impact of pro...
12 Apr 202121min
Episode 9: Crispin Read - How to Build a Successful Second Product
In this episode, Crispin Read, founder of Product Marketing Hive talks about the second product problem. He shares his thoughts on why people fail to create a successful second product. Crispin also e...
8 Mar 202121min
Episode 8: Anita Raj - Go to Team Before Go to Market
In this episode, Anita Raj, Vice President of Product Marketing at ThroughPut and Crispin Read discuss product marketing and the product launch process. Anita shares her thoughts on the ambiguity of t...
2 Feb 202130min
Episode 7: Georgia Diaconescu - People Hire Your Product to Get a Job Done
Since Clayton Christensen popularized Jobs to be Done in Harvard Business Review the approach has gained an enthusiastic following. This PMM Hive Talk about JTBD will be an exploratory conversation wi...
27 Okt 202032min
