True to Form
Hosted by Audrey Neff, global speaker and thought leader in medical aesthetics, True to Form features candid conversations with the entrepreneurs, executives, physicians, and innovators shaping the future of the industry. Each episode delivers practical insights on leadership, branding, marketing, operations, patient experience, enterprise value, and sustainable growth — giving practice owners the strategies and perspective to build stronger businesses and stay ahead of what's next. Launched in 2019, True to Form has grown to be ranked among the top 3% of podcasts worldwide.

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Episoder(158)

Greatest Hit: The Hormone Therapy Revolution

Greatest Hit: The Hormone Therapy Revolution

Board-certified OB-GYN and founder of Pellecome, Dr. Enrique Jacome, dives into the evolution of BHRT in today's modern elective medical industry. Hear expert tips around successfully integrating horm...

28 Okt 202040min

A Response to the New AmSpa Guidelines

A Response to the New AmSpa Guidelines

Industry experts recently weighed in on the newly released guidelines from the American Medical Spa Association during an exclusive Virtual Practice Workshop, originally held on October 15th, 2020. Tu...

19 Okt 20201h 34min

The Mindset of Resilience

The Mindset of Resilience

Kelly Engelmann, founder of Enhanced Wellness Living, dives into her unique practice model, including how she empowers her patients to live long, healthy lives through a proactive approach to integrat...

15 Okt 202037min

Don't Be Everything to Everybody

Don't Be Everything to Everybody

Rhode Island-based med spa owner, Brittany Iafrati, FNP-C, shares her journey from working in the ICU to finding her true passion as an aesthetic nurse injector. Hear her biggest advice for start-up p...

7 Okt 202030min

Putting Patients Before Profits

Putting Patients Before Profits

CEO of Androgenix, Zach Breakey, appears on this week's episode to talk about the importance of putting patient loyalty above all things. Zach delves into how he built true brand recognition in his lo...

1 Okt 202029min

Staying True to Your Brand

Staying True to Your Brand

Dr. Mary Christina Simpson, CEO of SeaMist MedSpa & mother of four, shares how she built her successful Rhode Island-based aesthetic practice, including why learning balance is key & the utmost import...

22 Sep 202030min

Stop Selling the Mills & Start Selling the Thrills

Stop Selling the Mills & Start Selling the Thrills

Warren Danforth returns to True to Form to talk about the biggest drivers behind why modern consumers buy in aesthetic medicine, including the impact that emotions have on purchasing behavior and how ...

17 Sep 202027min

Nobody Starts at the Top: How to Conquer Your Business

Nobody Starts at the Top: How to Conquer Your Business

Practice Manager of Nashville-based Franklin Skin & Laser, Sarah Bengelsdorf, unpacks how perseverance, consistent staff training & culture cultivation has lead to their success in taking a small prac...

10 Sep 202028min

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