True to Form
Hosted by Audrey Neff, global speaker and thought leader in medical aesthetics, True to Form features candid conversations with the entrepreneurs, executives, physicians, and innovators shaping the future of the industry. Each episode delivers practical insights on leadership, branding, marketing, operations, patient experience, enterprise value, and sustainable growth — giving practice owners the strategies and perspective to build stronger businesses and stay ahead of what's next. Launched in 2019, True to Form has grown to be ranked among the top 3% of podcasts worldwide.

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Episoder(158)

Hiring for Core Values & Mastering the Consultation

Hiring for Core Values & Mastering the Consultation

Katie Martin, PA-C -- VP of Clinical Operations at Holden Timeless Beauty, Galderma GAIN Trainer, and national speaker -- joins True to Form to break down HTB's unique interviewing & hiring process fo...

5 Jul 202350min

Mitigating Risk in Your Aesthetic Practice

Mitigating Risk in Your Aesthetic Practice

Patrick Tighe and Kimberly DeOrsey, Founder & President of CoverWell, join Audrey Neff on True to Form to discuss the driving factors behind launching the medical aesthetic industry's first pay-per-pr...

19 Jun 202331min

Building a 10X Mindset in Business & Life

Building a 10X Mindset in Business & Life

Audrey Neff sits down with Dr. Amanda Holden -- Mom, wife, speaker, trainer, master injector, and owner of 5-location practice, Holden Timeless Beauty -- who shares gem after gem in this power-packed ...

6 Jun 202353min

All Things KPI's, Sales & Skincare

All Things KPI's, Sales & Skincare

Audrey Neff sits down with Managing Partner & Owner of L-Aesthetics & Longevity, Josh Iffla, to unpack his journey from corporate America to aesthetic medicine. Josh unveils the most critical KPI's (k...

18 Mai 202352min

Demystifying Private Equity in the New Era of Aesthetics

Demystifying Private Equity in the New Era of Aesthetics

As a growing number of practices raise capital in the race to form nation-wide empires, the aesthetic landscape as we know it is changing. John Wheeler, CEO of Alpha Aesthetic Partners, rejoins True t...

1 Mai 202342min

Part 1: The State of Medical Aesthetics in 2023

Part 1: The State of Medical Aesthetics in 2023

Audrey Neff sits down with Francis X. Acunzo, CEO of Acara Partners & President of Princeton Medspa Partners, to discuss the past, current, and future state of medical aesthetics. Having successfully ...

10 Apr 202346min

Balancing Motherhood & Entrepreneurship

Balancing Motherhood & Entrepreneurship

Owner of Cavina Med Spa and mom of three, Blair Linsley, appears on this week's episode to share her journey from pediatric nursing to entrepreneurship. Blair delves into the driving factors behind op...

5 Apr 202333min

Data-Driven Strategies to Improve Rebooking Rates, Retention & Reviews

Data-Driven Strategies to Improve Rebooking Rates, Retention & Reviews

Host Audrey Neff sits down with aesthetic industry OG, April Linden, in this week's episode of True to Form. April unpacks her 20-year journey in aesthetics and how it's led her to her current managem...

28 Mar 202345min

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