Episode 36: Research-Driven A/B Testing with Nick Disabato
When does A/B testing have a positive impact on your business? How do you make intelligent, informed decisions? How do you prevent your ego and past experience from interfering? Today our guest Nick Disabato, my good friend and a world-class expert in A/B testing, talks about his research-driven work process and his humble philosophy. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Draft — Nick's solo design consultancy Revise Weekly — Nick's lesson series on A/B testing The previous episode on conversion rate optimization with Momoko Price The previous episode on Jobs to Be Done with Eric White Visual Website Optimizer, Evan Miller’s Sample Size Calculator, iA Writer, Ulysses, Trello, Basecamp — Nick's tools Draft's Letters — Nick's newsletter (here's a recent issue about deep dish pizza in Chicago) The A/B Testing Manual — Nick's upcoming book Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.
13 Okt 201635min
Episode 35: Behind the Scenes of the Design Superpower with Heidi Pun
Dear friends, the podcast is finally back after the break! Our guest today is Heidi Pun, my designer friend from Slovenia. We talk about The Design Superpower — a free email course we just launched. We break down the entire process: how we came up with the idea, solicited articles from the top design superheroes, put the course together, and launched it across multiple platforms. If you're planning a product launch anytime soon, our takeaways will be super-valuable! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes The Design Superpower — the free email course we just launched Email 1K, Web Traffic 1M — free courses by Noah Kagan Design for Hackers — a free course by David Kadavy (now evolved into a whole series of products) Ine De Baerdemaeker of PostScripting — the awesome editor of our course ThemeBro — Heidi's project where she strategically gave away a paid book for free The UX Notebook, InVision, eWebDesign, Muzli, Sidebar.io — resources who helped to share our course Design for Founders — Heidi's main website Follow Heidi on Twitter: @design4founders Sign up for the Design Superpower and please help spread the word (it will only be up for another few weeks) Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.
6 Okt 201648min
Episode 34: Key Principles of Instructional Design with Stacey Howe-Lott
Instructional design is about teaching people and designing training materials. Our special guest today is Stacey Howe-Lott — a guru of instructional design who helped dozens of entrepreneurs develop successful online courses and training programs. In this episode you'll learn how to approach any educational activity, set realistic objectives, counteract conventional wisdom for the "surprise" learning effect, and structure various types of courses. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Decisive, Made to Stick by Chip & Dan Heath Brain Rules by John Medina Stacey's website Follow Stacey on Twitter: @staceyhowelott Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.
9 Sep 201646min
Episode 33: Gathering Website Content in One Week with Kelsey Kreiling
Content collection is a big, unsexy problem of every project. Our guest Kelsey Kreiling of Presence Agency (famous for their service called Week of the Website) mastered this skill to perfection. Her secret sauce is a framework that shapes the entire relationship with a client — from the first meeting to the project hand-off. Kelsey's tips will help anyone who deals with unresponsive clients and tight deadlines! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Presence Agency — Kelsey's company Week of the Website — their famous one-week service Calendly, UberConference — tools for effective meetings Follow Kelsey on Twitter: @KelseyLK, @PresenceAgency Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
2 Sep 201642min
Episode 32: Writing About UI/UX Professionally with Ben Gremillion
To get ahead in your UI/UX career, you need to start writing about design at some point. Our guest Ben Gremillion, content designer at UXPin, will give you the best writing guidance. In this episode you'll learn how to pick a topic for your design article, structure it, capture your ideas, create illustrations, and edit the final piece for the best results.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.Show NotesEvernote, Ulisses — Ben's writing toolsGIF Brewery — a tool for creating GIF illustrations from video filesNaNoWriMo — National Novel Writing MonthStudio by UXPin — free UX design resources for designers and product teamsGrawlix CMS — Ben's product, a tool for comic artistsBen's personal websiteFollow Ben on Twitter: @ux_benjamin, @benthinkin, @grawlixcomixLeave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
25 Aug 201657min
Episode 31: Research as the Key to Conversion Rate Optimization with Momoko Price
In this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes Momoko's company: Kantan Designs Copy Hackers by Joanna Wiebe Hotjar — tool for heatmaps Respond — one of Momoko's clients acquired by Buffer ConversionXL by Peep Laja Optimize Smart by Himanshu Sharma Occam's Razor by Avinash Kaushik Voice Of the Customer (VOC) by iSixSigma Message mining: G2 Crowd, Merchant Maverick Rev.com — good transcription services Optimizely, Visual Website Optimizer — testing tools Evan Miller's Sample Size Calculator Email Momoko: momoko@kantan.io Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how. Don't Miss the Online Workshop In case you missed it, we're starting a two-part online workshop today! It's called Fundamental UX Practices (private beta). The first part will take place today, August 17th, from 11:00am to 1:30pm EST. Tickets start at $69 per seat. Learn more and book your tickets here.
17 Aug 201659min
Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes. Show Notes Intercom on Jobs-To-Be-Done (book) Bob Moesta — original architect of JTBD framework Ash Maurya on Jobs-to-be-Done and Running Lean Getting Started with JTBD — Eric's learning guide with links and resources Eric's website Follow Eric on Twitter: @ericmwhite Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
11 Aug 201655min
Episode 29: Solving UX Problems Through Games & Workshops with Andy Parker
In this episode we're exploring a very unique, creative approach to user experience design. Andy Parker, digital consultant and UX designer, is a big fan of collaborative onsite workshops. You'll learn how to get all decision-makers together in one room, and how to solve design challenges with creative games and exercises.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.Show NotesHappy Startup SchoolEpisode 8: Writing the Perfect EmailBrighton Digital FestivalAuthority by Nathan BarryAndy's personal websiteWe Are AFK — Andy's consulting companyFollow Andy on Twitter: @theavangelistLeave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
1 Aug 20161h 4min
