UI Breakfast: UI/UX Design and Product Strategy

How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes Design for the Mind: Seven Psychological Principles of Persuasive Design — Victor's new book published by Manning; use promocode SMAYOCCO to get 39% off your copy Stanford Persuasive Tech Lab The Fogg's Behavior Model Influence at Work — website of Dr. Robert Cialdini Social identity theory (via Wikipedia) The Brain Audit: Why Customers Buy (And Why They Don't) — book by Sean D'Souza Yocco UX — Victor's website Send an email to Victor: victoryocco@gmail.com Follow Victor on Twitter: @VictorYocco

25 Jul 201649min

What design problems do startups have on various levels of development? How do they handle their UI/UX? To answer these questions, we invited a special guest: Jay Acunzo, VP of Platform at NextView Ventures. He's been helping startups for years by creating helpful content for them. In addition to startup problems, we also discuss Unthinkable — Jay's show for craft-driven creators (which represents a new format of podcasting). Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes NextView Ventures — seed stage VC company we're talking about The NextView Platform — their community & content platform for startups, developed by Jay Unthinkable.fm — Jay's show for craft-driven creators Podcasting for the Creative-Minded: How to Avoid Yet Another Talking Head Show — Jay's post on narrative podcast production Follow Jay on Twitter: @jayacunzo

13 Jul 201643min

Our special guest today is Roger Dudler, the founder of Frontify. The mission of their product is bridging the gap between designers and developers, improving the design workflow, and managing brand style guides (which is a huge pain for their large-scale enterpise clients like Lufthansa). You'll hear how they transformed the whole approach by giving project ownership back to the client. Tune in to learn more! Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes Frontify — Roger's SaaS product we're talking about ProductBoard — tool they use for product management Intercom — tool they use for getting feedback from users Follow Roger on Twitter: @rogerdudler

7 Jul 201655min

This time my co-host Marie Poulin steps into SaaS founder shoes and shares the story of Doki, her platform for courses with mentorship and mastermind features. You'll learn what problems Marie and her co-founder Ben faced on the early stage of product development, and how they successfully built a solution that targets teachers, but faces students (a typical challenge for course software). Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes Doki — Marie's SaaS product for delivering online courses Teachable — another popular course platform we're talking about Follow Marie on Twitter: @mariepoulin

30 Jun 201635min

Today Marie Poulin gives us an insight into digital strategy. First we discuss what it actually means, and how the strategic approach can be beneficial both for the client and the consultant. Then we break down the process into edible steps, so that everyone can start practicing elements of digital strategy in their client work. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes The Strategic Web Designer: How to Confidently Navigate the Web Design Process by Christopher Butler The Strategic Designer: Tools & Techniques for Managing the Design Process by David Holston Digital Strategy School — Marie's online school for designers Special discount for our listeners Follow Marie on Twitter: @mariepoulin

27 Jun 201636min

In this episode we follow Marie Poulin's story of creating her famous online school for designers. She tells us how she got her first group of students for Digital Strategy School, how she experimented with pricing models, and what challenges she encountered on her way to success. This episode is precious for those who want to start their own training programs. Show Notes Digital Strategy School — Marie's online school for designers Special discount for our listeners Follow Marie on Twitter: @mariepoulin

16 Jun 201646min

Let's welcome Marie Poulin, our co-host for the next few episodes! Marie is a digital strategist and a founder of multiple businesses, including the famous Digital Strategy School. Today we'll hear Marie's success story as a designer and product creator, and figure out how she manages so many products at once. Show Notes Digital Strategy School — Marie's famous training program for designers Oki Doki Digital — the business where Marie and Ben help entrepreneurs create successful online programs Doki — Marie's SaaS for digital courses and mentorship programs Follow Marie on Twitter: @mariepoulin

8 Jun 201629min

Today's special guest, Danny Setiawan, is a product/UX coach for startups, and also the UX Lead for Mobile at The Economist. In this episode you'll learn how to instill the love for UI/UX into any conservative corporate environment, how to become a true UX leader, and how to address startup design needs at different growth stages. Show Notes Danny's website Relative ROI Calculator — the tool Danny created to help product owners prioritize their product backlog Follow Danny on Quora — that's how we met Follow Danny on LinkedIn Follow Danny on Twitter

3 Jun 201644min