Rethinking the Funnel: Christine Russo on the Non Linear Customer Journey and the New Rules of Marketing Strategy and Retention
Christine Russo, host and creator of What Just Happened, continues to explore brand marketing strategies that work in a retail everywhere world. Russo selected her guest Jenny Coates to discuss the no...
14 Nov 202512min
Christine Russo sits down with Anja Sadock of TrusTrace to unpack supply chain truth, compliance, and what readiness really means
Christine Russo sits with Anja Sadock of TrusTrace. Anja traced the company’s origins back to an activist effort in India, where the founders witnessed firsthand the environmental toll of textile manu...
30 Okt 202523min
Christine Russo deep dives into Amazon’s Buy with Prime and Multi-Channel Fulfillment
Christine Russo, host of What Just Happened, sits down with Kelsey Ayres, Director of Product Management at Amazon for Buy with Prime and Multi-Channel Fulfillment. Together they explore how Amazon is...
26 Sep 202511min
Christine Russo on the Decoding the Future of Luxury with guest Jonathan Siboni, CEO of Luxury Insight, on Data, Desire, and Disruption
Christine Russo, host of What Just Happened, sits down with Jonathan Siboni, founder and CEO of Luxury Insight, often described as the “Bloomberg for luxury.” Together they explore the crossroads faci...
26 Sep 202526min
Christine Russo Talks Frustration, Fixes, and the Future of Retail with Dave Anderson of ContentSquare
Christine Russo, Chief Content Officer of What Just Happened, sits with Dave Anderson, Vice President of Product Marketing at ContentSquare. In this episode, Russo and Anderson explore the balance bet...
24 Sep 202510min
Beyond Foot Traffic: Privacy, Perception, and the Power of Location Data
Christine Russo, host and creator of What Just Happened, sits with Ethan Chernofsky of Placer.ai. Placer.ai was built with privacy at its core. From its 2018 launch, the company avoided collecting per...
21 Sep 202525min
Christine Russo sits with Matt Marcotte, industry veteran, to unpack leadership and culture in retail
On this episode of What Just Happened, host Christine Russo sits down with retail veteran Matt Marcotte to unpack leadership, culture, and the very human side of running iconic brands. Russo keeps the...
12 Sep 202550min
Christine Russo in Conversation with Sean Tucker: Lessons from Nike, Converse, and Beyond
Christine Russo, host of What Just Happened sits with Sean Tucker, brand marketing expert, for a thoughtful conversation on what it truly takes to build enduring brands in today’s volatile media and c...
16 Aug 202522min
