The Before & After Formula [Ep.194]
The Opportunity Podcast25 Nov 2025

The Before & After Formula [Ep.194]

If you know exactly what problems your customers face before and after they buy from you, you could build offers that practically sell themselves.

In this episode, Greg breaks down his simple but powerful "before and after" formula.

It starts by understanding the before: the frustrations, questions, and roadblocks your customers face long before they make a purchase. Solve that, and you earn the sale. But once you've solved it, new problems appear, and that's your opportunity to build trust, add value, and guide customers deeper into your ecosystem.

We also look at how to map the entire customer journey so you can clearly see each problem in sequence. When you know the full chain of needs, you can build a product lineup that supports your customers at every step.

Finally, we explore vertical integration: how smart businesses automate this whole process by owning more steps in the value chain.

If you want a simple, repeatable way to grow, this episode is for you.

Topics Discussed in this episode:
  • The before and after formula (What problems are your customers facing?) (01:52)
  • Implementing the formula by mapping out the customer journey (05:44)
  • Curating your product offering (07:28)
  • Examples (10:47)
    • eCommerce (10:47)
    • SaaS (13:37)
    • Marketing Agencies(16:55)
    • Course Creators (21:16)
  • Using vertical integrations to automate this problem-solving process (23:58)
Mentions:

Sit back, grab a coffee, and learn how to increase customer lifetime value, expand your offer stack, and build a business that people stick with!

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