#13 - Season 1 - What's The Point?
Season one has been a conversation about clarity, confidence and the real role of marketing inside a recruitment business. In this wrap up, the team look back at the themes that shaped the series. The...
5 Dec 20257min
#12 - Pricing Power: How to Set, Defend and Improve Your Pricing Strategy - Jon Brooks
Most recruitment leaders know their service is worth more than their fees, yet so many still reach for discounting at the first sign of resistance. In this episode, we sit down with Jon Brooks, one of...
28 Nov 202545min
#11 Why FOMO in Marketing Can Be Dangerous
Every marketer has felt it. Someone launches a podcast. Someone shouts about a new AI tool. Someone gets ten thousand likes on LinkedIn. Suddenly you are questioning everything. In this episode, the ...
21 Nov 202533min
#10 How to Build a Business Case for Marketing Spend
Q4. Planning season. The spreadsheets are out, finance is calling, and marketers everywhere are bracing for the same question: “So… what’s your budget for next year?” In this episode, the team breaks...
14 Nov 202535min
#8 Brand Isn’t a Logo – Building Trust That Wins Clients and Candidates
Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value: a brand that builds trust, loyalty, and long-term...
31 Okt 202536min
#7 Marketing & Sales Alignment: Still More Talk Than Action? w/ Paul Sharpe
Sales and marketing - the age-old tension that every recruitment business talks about fixing, but few ever do. In this episode, we’re joined by Paul Sharpe, Co-founder of North Star People, to unpack...
24 Okt 202544min
#6 - Hiring Marketers - What Founders Get Wrong
Hiring your first marketer - or your next one - can make or break your agency’s growth plans. In this episode, we break down how to plan, structure, and execute your marketing hire so it delivers real...
17 Okt 202539min
