Inside the Playbook: Machel Montano & Che Kothari on the ONE Quality Every Artist Needs in a Manager

Inside the Playbook: Machel Montano & Che Kothari on the ONE Quality Every Artist Needs in a Manager

In this conversation, we unpack one of the biggest turning points in Machel Montano’s career, choosing the right partner to help him grow, evolve, and carry the weight of being the King of Soca.

Machel reflects on the early years of being managed by his parents, navigating major-label expectations, and the moment he realized he needed someone who understood both the music and the mission. That person ended up being Che Kothari, someone who didn’t come from the traditional music-business pipeline, but shared his values, cultural grounding, and long-term vision.

Together, they rebuilt his entire approach: artist development, creative strategy, spiritual alignment, and a global blueprint rooted in Trinidad & Tobago and Caribbean music culture.

This clip is a look inside how great artist–manager partnerships are formed, not from contracts or résumés, but from alignment, trust, and a shared purpose.

If you’re an artist, manager, or anyone building a creative career, this one hits home.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/0LMnduBDxM02PuYb6tW2xN?si=1KnMQX9ITwmvI2xDUpNQgw


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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The Manager’s Playbook 057: J. Erving III - Artist Development, Music Distribution, Label Services, Team Building, Manager Mindset, SONY/The Orchard & Streaming Growth

The Manager’s Playbook 057: J. Erving III - Artist Development, Music Distribution, Label Services, Team Building, Manager Mindset, SONY/The Orchard & Streaming Growth

In this episode of The Manager’s Playbook, I’m joined by J. Erving III, CEO & Founder of Human Re Sources (a SONY Music/The Orchard partner), to talk about what it really takes to build an artist-led ...

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Inside the Playbook: Jacob Paul on Music Publishing Deals 101

If you’re a songwriter, producer, or manager, this is the publishing conversation that saves people from “congrats on the deal” regret.In this clip, Jacob Paul breaks down what a co-publishing (co-pub...

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Inside the Playbook: Jacob Paul on Mechanical Royalties

Inside the Playbook: Jacob Paul on Mechanical Royalties

If you’re an independent artist, producer, or songwriter, there’s a good chance you’re doing the loud part right (streams, content, growth) while missing the quiet part that builds real stability: mus...

1 Mars 15min

Inside the Playbook: Jacob Paul on How Global Music Publishing Royalties Work

Inside the Playbook: Jacob Paul on How Global Music Publishing Royalties Work

You can be “up” on Spotify and still collect $0 in publishing royalties.That’s the quiet trap: publishing isn’t paid by default. Master recording money tends to flow through labels and distributors. B...

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Inside the Playbook: Jacob Paul on Music Publishing 101

Inside the Playbook: Jacob Paul on Music Publishing 101

You can have songs moving on Spotify, Apple Music, YouTube, TikTok, live shows, even vinyl and still miss the money that literally belongs to you on the songwriting side.In this clip, Jacob breaks dow...

27 Feb 8min

The Manager’s Playbook 056: Jacob Paul - Music Publishing 101, Master vs Publishing, Mechanical Royalties, Global Royalties, Black Box Royalties & Catalog Ownership

The Manager’s Playbook 056: Jacob Paul - Music Publishing 101, Master vs Publishing, Mechanical Royalties, Global Royalties, Black Box Royalties & Catalog Ownership

You can build a monster Spotify audience and still collect $0 in music publishing royalties. No warning. No system message that says, “Hey, you’re leaving money behind.” That’s because publishing isn’...

24 Feb 1h

Inside the Playbook: Paris Cole on Artist Management for New Artists

Inside the Playbook: Paris Cole on Artist Management for New Artists

In this clip, Paris Cole and I break down the real mechanics of artist development and what it takes to break an artist in today’s music business, especially when you’re building without massive budge...

23 Feb 15min

Inside the Playbook: Paris Cole on How to Build a Real Fanbase as an Artist

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In this clip from The Manager’s Playbook, Paris Cole and I break down what separates artists who build a real brand identity from artists who only get exposure.Paris explains that it often comes down ...

22 Feb 19min

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