Scrum Master Toolbox Podcast: Agile storytelling from the trenches29 Nov

BONUS: When AI Knows Your Emotional Triggers Better Than You Do — Navigating Mindfulness in the AI Age | Mo Edjlali

BONUS: When AI Knows Your Emotional Triggers Better Than You Do — Navigating Mindfulness in the AI Age

In this thought-provoking conversation, former computer engineer and mindfulness leader Mo Edjlali explores how AI is reshaping human meaning, attention, and decision-making. We examine the critical question: what happens when AI knows your emotional triggers better than you know yourself? Mo shares insights on remaining sovereign over our attention, avoiding dependency in both mindfulness and technology, and preparing for a world where AI may outperform us in nearly every domain.

From Technology Pioneer to Mindfulness Leader

"I've been very heavily influenced by technology, computer engineering, software development. I introduced DevOps to the federal government. But I have never seen anything change the way in which human beings work together like Agile." — Mo Edjlali

Mo's journey began in the tech world — graduating in 1998, he was on the front line of the internet explosion. He remembers the days before the internet, watched online multiplayer games emerge in 1994, and worked on some of the most complicated tech projects in federal government. Technology felt almost like magic, advancing at a logarithmic rate faster than anything else. But when Mo discovered mindfulness practices 12-15 years ago, he found something equally transformative: actual exercises to develop emotional intelligence and soft skills that the tech world talked about but never taught. Mindfulness provided logical, practical methods that didn't require "woo-woo" beliefs — just practice that fundamentally changed his relationship with his mind. This dual perspective — tech innovator and mindfulness teacher — gives Mo a unique lens for understanding where we're headed.

The Shift from Liberation to Dependency

"I was fortunate enough, the teachers I was exposed to, the mentality was very much: you're gonna learn how to meditate on your own, in silence. There is no guru. There is no cult of personality." — Mo Edjlali

Mo identifies a dangerous drift in the mindfulness movement: from teaching independence to creating dependency. His early training, particularly a Vipassana retreat led by S.N. Goenka, modeled true liberation — you show up for 10 days, pay nothing, receive food and lodging, learn to meditate, then donate what you can at the end. Critically, you leave being able to meditate on your own without worshiping a teacher or subscribing to guided meditations. But today's commercialized mindfulness often creates the opposite: powerful figures leading fiefdoms, consumers taught to listen to guided meditations rather than meditate independently. This dependency model mirrors exactly what's happening with AI — systems designed to make us rely on them rather than empower our own capabilities. Recognizing this parallel is essential for navigating both fields wisely.

AI as a New Human Age, Not Just Another Tool

"With AI, this is different. This isn't like mobile computing, this isn't like the internet. We're entering a new age. We had the Bronze Age, the Iron Age, the Industrial Age. When you enter a new age, it's almost like knocking the chess board over, flipping the pieces upside down. We're playing a new game." — Mo Edjlali

Mo frames AI not as another technology upgrade but as the beginning of an entirely new human age. In a new age, everything shifts: currency, economies, government, technology, even religions. The documentary about the Bronze Age collapse taught him that when ages turn over, the old rules no longer apply. This perspective explains why AI feels fundamentally different from previous innovations. ChatGPT 2.0 was interesting; ChatGPT 3 blew Mo's mind and made him realize we're witnessing something unprecedented. While he's optimistic about the potential for sustainable abundance and extraordinary breakthroughs, he's also aware we're entering both the most exciting and most frightening time to be alive. Everything we learned in high school might be proven wrong as AI rewrites human knowledge, translates animal languages, extends longevity, and achieves things we can't even imagine.

The Mental Health Tsunami and Loss of Purpose

"If we do enter the age of abundance, where AI could do anything that human beings could do and do it better, suddenly the system we have set up — where our purpose is often tied to our income and our job — suddenly, we don't need to work. So what is our purpose?" — Mo Edjlali

Mo offers a provocative vision of the future: a world where people might pay for jobs rather than get paid to work. It sounds crazy until you realize it's already happening — people pay $100,000-$200,000 for college just to get a job, politicians spend millions to get elected. If AI handles most work and we enter an age of abundance, jobs won't be about survival or income — they'll be about meaning, identity, and social connection. This creates three major crises Mo sees accelerating: attacks on our focus and attention (technology hijacking our awareness), polarization (forcing black-and-white thinking), and isolation (pushing us toward solo experiences). The mental health tsunami is coming as people struggle to find purpose in a world where AI outperforms them in domain after domain. The jobs will change, the value systems will shift, and those without tools for navigating this transformation will suffer most.

When AI Reads Your Mind

"Researchers at Duke University had hooked up fMRI brain scanning technology and took that data and fed it into GPT 2. They were able to translate brain signals into written narrative. So the implications are that we could read people's minds using AI." — Mo Edjlali

The future Mo describes isn't science fiction — it's already beginning. Three years ago, researchers used early GPT to translate brain signals into written text by scanning people's minds with fMRI and training AI on the patterns. Today, AI knows a lot about heavy users like Mo through chat conversations. Tomorrow, AI will have video input of everything we see, sensory input from our biometrics (pulse, heart rate, health indicators), and potentially direct connection to our minds. This symbiotic relationship is coming whether we're ready or not. Mo demonstrates this with a personal experiment: he asked his AI to tell him about himself, describe his personality, identify his strengths, and most powerfully — reveal his blind spots. The AI's response was outstanding, better than what any human (even his therapist or himself) could have articulated. This is the reality we're moving toward: AI that knows our emotional triggers, blind spots, and patterns better than we do ourselves.

Using AI as a Mirror for Self-Discovery

"I asked my AI, 'What are my blind spots?' Human beings usually won't always tell you what your blind spots are, they might not see them. A therapist might not exactly see them. But the AI has... I've had the most intimate kind of conversations about everything. And the response was outstanding." — Mo Edjlali

Mo's approach to AI is both pragmatic and experimental. He uses it extensively — at the level of teenagers and early college students who are on it all the time. But rather than just using AI as a tool, he treats it as a mirror for understanding himself. Asking AI to identify your blind spots is a powerful exercise because AI has observed all your conversations, patterns, and tendencies without the human limitations of forgetfulness or social politeness. Vasco shares a similar experience using AI as a therapy companion — not replacing his human therapist, but preparing for sessions and processing afterward. This reveals an essential truth: most of us don't understand ourselves that well. We're blind navigators using an increasingly powerful tool. The question isn't whether AI will know us better than we know ourselves — that's already happening. The question is how we use that knowledge wisely.

The Danger of AI Hijacking Our Agency

"There's this real danger. I saw that South Park episode about ChatGPT where his wife is like, 'Come on, put the AI down, talk to me,' and he's got this crazy business idea, and the AI keeps encouraging him along. It's a point where he's relying way too heavily on the AI and making really poor decisions." — Mo Edjlali

Not all AI use is beneficial. Mo candidly admits his own mistakes — sometimes leaning into AI feedback over his actual users' feedback for his Meditate Together app because "I like what the AI is saying." This mirrors the South Park episode's warning about AI dependency, where the character's AI encourages increasingly poor decisions while his relationships suffer. Social media demonstrates this danger at scale: AI algorithms tuned to steal our attention and hijack our agency, preventing us from thinking about what truly matters — relationships and human connection. Mo shares a disturbing story about Zoom bombers disrupting Meditate Together sessions, filming it, posting it on YouTube where it got 90,000 views, with comments thanking the disruptors for "making my day better." Technology created a cannibalistic dynamic where teenagers watched videos of their mothers, aunts, and grandmothers being harassed during meditation. When Mo tried to contact Google, the company's incentive structure prioritized views and revenue over human decency. Technology combined with capitalism creates these dangerous momentum toward monetizing attention at any cost.

Remaining Sovereign Over Your Attention

"Traditionally, mindfulness does an extraordinary job, if you practice right, to help you regain your agency of your focus and concentration. It takes practice. But reading is now becoming a concentration practice. It's an actual practice." — Mo Edjlali

Mo identifies three major symptoms affecting us: attacks on focus/attention, polarization into black-and-white thinking, and isolation. Mindfulness practices directly counter all three — but only if practiced correctly. Training attention, focus, and concentration requires actual practice, not just listening to guided meditations. Mo offers practical strategies: reading as concentration practice (asking "does anyone read anymore?" recognizing that sustained reading now requires deliberate effort), turning off AirPods while jogging or driving to find silence, spending time alone with your thoughts, and recognizing that we were given extraordinary power (smartphones) with zero training on how to be aware of it. Older generations remember having to rewind VHS tapes — forced moments of patience and stillness that no longer exist. We need to deliberately recreate those spaces where we're not constantly consuming entertainment and input.

Dialectic Thinking: Beyond Polarization

"I saw someone the other day wear a shirt that said, 'I'm perfect the way I am.' That's one-dimensional thinking. Two-dimensional thinking is: you're perfect the way that you are, and you could be a little better." — Mo Edjlali

Mo's book OpenMBSR specifically addresses polarization by introducing dialectic thinking — the ability to hold paradoxes and seeming contradictions simultaneously. Social media and algorithms push us toward one-dimensional, black-and-white thinking: good/bad, right/wrong, with me/against me. But reality is far more nuanced. The ability to think "I'm perfect as I am AND I can improve" or "AI is extraordinary AND dangerous" is essential for navigating complexity. This mirrors the tech world's embrace of continuous improvement in Agile — accepting where you are while always pushing for better. Chess players learned this years ago when AI defeated humans — they didn't freak out, they accepted it and adapted. Now AI in chess doesn't just give answers; it helps humans understand how it arrived at those answers. This partnership model, where AI coaches us through complexity rather than simply replacing us, represents the healthiest path forward.

Building Community, Not Dependency

"When people think to meditate, unfortunately, they think, I have to do this by myself and listen to guided meditation. I'm saying no. Do it in silence. If you listen to guided meditation, listen to guided meditation that teaches you how to meditate in silence. And do it with other people, with intentional community." — Mo Edjlali

Mo's OpenMBSR initiative explicitly borrows from the Agile movement's success: grassroots, community-centric, open source, transparent. Rather than creating fiefdoms around cult personalities, he wants mindfulness to spread organically through communities helping communities. This directly counters the isolation trend that technology accelerates. Meditate Together exists specifically to create spaces where people meditate with other human beings around the world, with volunteer hosts holding sessions. The model isn't about dependency on a teacher or platform — it's about building connection and shared practice. This aligns perfectly with how the tech world revolutionized collaborative work through Agile and Scrum: transparent, iterative, valuing individuals and interactions. The question for both mindfulness and AI adoption is whether we'll create systems that empower independence and community, or ones that foster dependency and isolation.

Preparing for a World Where AI Outperforms Humans

"AI is going to need to kind of coach us and ease us into it, right? There's some really dark, ugly things about ourselves that could be jarring without it being properly shared, exposed, and explained." — Mo Edjlali

Looking at his children, Mo wonders what tools they'll need in a world where AI may outperform humans in nearly every domain. The answer isn't trying to compete with AI in calculation, memory, or analysis — that battle is already lost. Instead, the essential human skills become self-awareness, emotional intelligence, dialectic thinking, community building, and maintaining agency over attention and decision-making. AI will need to become a coach, helping humans understand not just answers but how it arrived at those answers. This requires AI development that prioritizes human growth over profit maximization. It also requires humans willing to do the hard work of understanding themselves — confronting blind spots, managing emotional triggers, practicing concentration, and building genuine relationships. The mental health tsunami Mo predicts isn't inevitable if we prepare now by teaching these skills widely, building community-centric systems, and designing AI that empowers rather than replaces human wisdom and connection.

About Mo Edjlali

Mo Edjlali is a former computer engineer, and also the founder and CEO of Mindful Leader, the world's largest provider of Mindfulness-Based Stress Reduction training. Mo's new book Open MBSR: Reimagining the Future of Mindfulness explores how ancient practices can help us navigate the AI revolution with awareness and resilience.

You can learn more about Mo and his work at MindfulLeader.org, check out Meditate Together, and read his articles on AI's Mind-Reading Breakthrough and AI: Not Another Tool, but a New Human Age.

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Breaking Free from Zombie Scrum | Stuart Tipples

Stuart Tipples: From Zombie Scrum to Agile Thinking—Learning from a Failed Transformation Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Stuart shares a powerful story about joining a team that appeared to be thriving with Scrum ceremonies in place, only to discover they were performing "zombie scrum" - going through the motions without embracing agile thinking. The team functioned as a feature factory, never questioning requirements or truly collaborating. Stuart learned that agile isn't about what you do, but how you and the team think. He emphasizes that frameworks are just guardrails; the real focus must be on coaching people in agile values and principles. His key insight: know the rules before you break them, and remember that no amount of ceremony can rescue a team that lacks the agile mindset. Self-reflection Question: Are your team's agile ceremonies creating real value and fostering collaboration, or are you simply going through the motions of "performative theatre"? [Scrum Master Toolbox Podcast Recommends] 🚀 Global Agile Summit 2025 Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories. 🌍 Connect with global Agile leaders. 💡 Learn practical strategies for impact. 🔥 Break free from Agile fatigue and become a Pragmatic Innovator Check Full Program [Scrum Master Toolbox Podcast Recommends] About Stuart Tipples Stuart is an Agilista, a coach, Scrum Master, agile delivery. A husband, Dog Dad, and as Star Wars nerd. Positive disruptor. Passionate about helping teams and individuals build and ship awesome products to their customers. Stuart also blogs at www.yourebelscrum.com You can link with Stuart Tipples on LinkedIn.

9 Juni 15min

The No-Scroll Bar Rule—Empowering PO's Through Constraints | Joel Bancroft-Connors

Joel Bancroft-Connors: The No-Scroll Bar Rule—Empowering PO's Through Constraints Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: The Collaborative Innovator Joel describes an exceptional Product Owner scenario at a large insurance organization where complementary skills created magic. Working with two different people - a business expert who understood insurance but lacked development knowledge, and a designer with user experience expertise - Joel suggested the designer take on the Product Owner role while collaborating closely with the business person. This collaboration between complementary skills produced outstanding results. The great Product Owner understood that their role wasn't to control every detail but to unleash developer creativity by providing problems and context rather than prescriptive solutions. Joel's approach of "give the developers a problem and a canvas" allowed the team to innovate while staying focused on customer needs. This Product Owner fostered innovation rather than preventing it, demonstrating how effective collaboration can transform product development. The Bad Product Owner: The Business Analyst That Couldn't Let Go Joel identifies a problematic anti-pattern: the Business Analyst who transitions to Product Owner but can't abandon their documentation-heavy approach. While Business Analysts can make excellent Product Owners with proper support, those who insist on documenting everything create communication bottlenecks and slow down delivery. This creates a "telephone game" effect between the BA/PO and developers. Joel encountered one such individual who would declare "the developers can't do that" without giving them the opportunity to explore solutions. Following his "no-scroll bar rule" for documentation, Joel emphasizes that Product Owners should provide just enough information to enable developer creativity, not overwhelming detail that stifles innovation. When the problematic BA was replaced with someone who understood customers and trusted developers, the team's innovation flourished. In this segment, we refer to the book Liftoff, by Larsen and Nies. Self-reflection Question: Are you enabling developer innovation by providing problems and context, or are you stifling creativity with excessive documentation and control? [Scrum Master Toolbox Podcast Recommends] 🚀 Global Agile Summit 2025 Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories. 🌍 Connect with global Agile leaders. 💡 Learn practical strategies for impact. 🔥 Break free from Agile fatigue and become a Pragmatic Innovator Check Full Program [Scrum Master Toolbox Podcast Recommends] About Joel Bancroft-Connors Joel Bancroft-Connors is The Gorilla Coach — a Certified Scrum Trainer and Agile disruptor focused on sustainable value and effectiveness. With a background in product, project, and coaching, Joel blends sharp insights with practical tools to help teams thrive. He is a Miro power user and rocks curated classroom playlists. You can link with Joel Bancroft-Connors on LinkedIn.

6 Juni 19min

Sustainable Value—Redefining Success Beyond Profit | Joel Bancroft-Connors

Joel Bancroft-Connors: Sustainable Value—Redefining Success Beyond Profit Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Joel has evolved his definition of Scrum Master success over time, moving beyond traditional metrics to focus on what truly matters: sustainable value delivery. While Agile principles clearly state the goal of delivering value continuously, Joel emphasizes that success isn't just about making profit - it's about creating sustainable profit through sustainable processes and people practices. He challenges Scrum Masters to consider their "people sustainability metric" and asks whether their approach supports long-term team health and organizational resilience. Joel's definition encompasses three pillars: delivering sustainable value, maintaining sustainable processes, and ensuring sustainability for people. This holistic view of success requires Scrum Masters to think beyond immediate outcomes and consider the long-term impact of their practices. In this segment, we refer to the book Turn the ship around! by David Marquet. Self-reflection Question: What is your people sustainability metric, and how are you measuring whether your Scrum practices support long-term team and organizational health? Featured Retrospective Format for the Week: Back to Basics Joel advocates for returning to the foundational retrospective format outlined in "Agile Retrospectives" by Derby and Larsen. Rather than getting caught up in complex or creative retrospective techniques, he emphasizes the power of following the basic steps: set the stage, gather data, generate insights, decide what to do, and close the retrospective. Joel stresses that there's an important arc to retrospectives that shouldn't be overlooked. By taking time to properly gather data and following the structured approach from the agile retrospectives book, teams can achieve more meaningful and actionable outcomes. Sometimes the most effective approach is simply executing the fundamentals exceptionally well. In this segment, we refer to the book Agile retrospectives, by Derby and Larsen. [Scrum Master Toolbox Podcast Recommends] 🚀 Global Agile Summit 2025 Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories. 🌍 Connect with global Agile leaders. 💡 Learn practical strategies for impact. 🔥 Break free from Agile fatigue and become a Pragmatic Innovator Check Full Program [Scrum Master Toolbox Podcast Recommends] About Joel Bancroft-Connors Joel Bancroft-Connors is The Gorilla Coach — a Certified Scrum Trainer and Agile disruptor focused on sustainable value and effectiveness. With a background in product, project, and coaching, Joel blends sharp insights with practical tools to help teams thrive. He is a Miro power user and rocks curated classroom playlists. You can link with Joel Bancroft-Connors on LinkedIn.

5 Juni 17min

The 90-Day Rule—Building Trust Before Disrupting the Status Quo | Joel Bancroft-Connors

Joel Bancroft-Connors: The 90-Day Rule—Building Trust Before Disrupting the Status Quo Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Joel shares his first experience as a CSM at a traditional hard drive manufacturing company, where he learned the art of patient change management. Tasked with bridging the gap between a rigid mothership company and their agile startup division, Joel discovered the power of focusing on principles rather than processes. For six months, he concentrated on creating transparency and shifting focus from status reporting to "getting to done" without ever mentioning Scrum or Agile. His approach followed what he calls the 90-day rule: "In the first 90 days - do no harm, but then have a plan to do something." By listening first and building trust, Joel helped the team deliver a product in just three months. He emphasizes the importance of making people feel valued and using "future perfect thinking" to envision desired outcomes before introducing change. In this episode we refer to Luke Hohmann's Innovation Games, the website and resource Manager-Tools.com, and Daniel Pink's book Drive. Self-reflection Question: Are you rushing to implement changes, or are you taking time to build trust and understand the current state before introducing new practices? [Scrum Master Toolbox Podcast Recommends] 🚀 Global Agile Summit 2025 Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories. 🌍 Connect with global Agile leaders. 💡 Learn practical strategies for impact. 🔥 Break free from Agile fatigue and become a Pragmatic Innovator Check Full Program [Scrum Master Toolbox Podcast Recommends] About Joel Bancroft-Connors Joel Bancroft-Connors is The Gorilla Coach — a Certified Scrum Trainer and Agile disruptor focused on sustainable value and effectiveness. With a background in product, project, and coaching, Joel blends sharp insights with practical tools to help teams thrive. He is a Miro power user and rocks curated classroom playlists. You can link with Joel Bancroft-Connors on LinkedIn.

4 Juni 14min

How Performance Reviews Killed a Great Agile Team | Joel Bancroft-Connors

Joel Bancroft-Connors: How Performance Reviews Killed a Great Agile Team Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Joel tells the story of a team caught in the crossfire of a poorly executed large-scale agile transformation. While the CTO championed going agile, they quickly checked out, leaving the organization without clear direction or understanding of why they were adopting agile practices. The company measured success through output metrics like "number of teams trained" rather than meaningful outcomes. Joel worked with an exceptional team that had built their own collaborative workspace and was performing well, but external forces kept pulling them out of flow. Performance reviews created internal conflict, leading team members to focus on individual success rather than collective achievement. The team ultimately fell into their own traps, with everyone "focusing on themselves and throwing others under the bus." Joel recommends balancing performance evaluations with 50% team-based and 50% individual metrics to prevent this destructive pattern. Self-reflection Question: Does your team truly understand why they are using Scrum, or are they just going through the motions of the framework? Featured Book of the Week: Start with Why by Simon Sinek Joel credits Simon Sinek's "Start with Why" as a transformational influence on his coaching approach. The book's central principle that "people don't buy what you do, they buy why you do it" fundamentally changed how Joel teaches Scrum. He realized he had been teaching Scrum incorrectly by focusing on the mechanics rather than the purpose. Now Joel listens to this book annually and has shifted his focus to helping teams and organizations understand why Scrum matters and why it's important. This shift from teaching the "what" to emphasizing the "why" has made his coaching significantly more effective and meaningful. Joel also mentions the book Coaching Agile Teams by Lyssa Adkins. [Scrum Master Toolbox Podcast Recommends] 🚀 Global Agile Summit 2025 Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories. 🌍 Connect with global Agile leaders. 💡 Learn practical strategies for impact. 🔥 Break free from Agile fatigue and become a Pragmatic Innovator Check Full Program [Scrum Master Toolbox Podcast Recommends] About Joel Bancroft-Connors Joel Bancroft-Connors is The Gorilla Coach — a Certified Scrum Trainer and Agile disruptor focused on sustainable value and effectiveness. With a background in product, project, and coaching, Joel blends sharp insights with practical tools to help teams thrive. He is a Miro power user and rocks curated classroom playlists. You can link with Joel Bancroft-Connors on LinkedIn.

3 Juni 12min

When Great Scrum Masters Fail—The Hidden Cost of Poor Value Communication | Joel Bancroft-Connors

Joel Bancroft-Connors: When Great Scrum Masters Fail—The Hidden Cost of Poor Value Communication Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Joel shares a powerful lesson about the critical importance of communicating value beyond team performance. Despite achieving remarkable success with multiple teams as an agile coach, Joel and his colleagues ultimately failed because they couldn't effectively demonstrate their value to leadership. The teams were thriving, but when budget cuts came, the coaching support was eliminated first. Without ongoing support, these successful teams began to deteriorate. Joel emphasizes that as Scrum Masters and agile coaches, we must actively communicate our impact and connect team success to business outcomes. Simply assuming that good team performance speaks for itself is not enough - we need to interact more with stakeholders and clearly articulate the value we create. In this episode, we refer to the TV series Ted Lasso, and the books Start with Why by Simon Sinek, and Coaching Agile Teams by Lyssa Adkins. Self-reflection Question: How effectively are you communicating the business value of your Scrum Master activities to leadership, and what specific metrics or stories could better demonstrate your impact? [Scrum Master Toolbox Podcast Recommends] 🚀 Global Agile Summit 2025 Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories. 🌍 Connect with global Agile leaders. 💡 Learn practical strategies for impact. 🔥 Break free from Agile fatigue and become a Pragmatic Innovator Check Full Program [Scrum Master Toolbox Podcast Recommends] About Joel Bancroft-Connors Joel Bancroft-Connors is The Gorilla Coach — a Certified Scrum Trainer and Agile disruptor focused on sustainable value and effectiveness. With a background in product, project, and coaching, Joel blends sharp insights with practical tools to help teams thrive. He is a Miro power user and rocks curated classroom playlists. You can link with Joel Bancroft-Connors on LinkedIn.

2 Juni 15min

BONUS Martti Kuldma: How to Transform Century-Old Organizations Through Product-Driven Agile Transformation

BONUS: Martti Kuldma shares how to transform century-old organizations through product-driven agile transformation In this BONUS episode we explore the remarkable transformation journey at Omniva with CEO Martti Kuldma. From traditional postal services to innovative logistics solutions, we explore how a 100+ year old company embraced product thinking, DevOps practices, and agile transformation to become a competitive force in modern logistics. Omniva's Digital Evolution—IT as a Revenue Center "We innovated the parcel machine business for a few years, and software has been an area of investment for us - software as a separate vertical in our business." Omniva represents a fascinating case study in organizational transformation. While many know it as Estonia's post office, the company has evolved into an international logistics powerhouse with significant revenue streams beyond traditional postal services. Under Martti's leadership, the organization has reimagined software not as a support function but as a core revenue driver, positioning itself for the dramatic shifts expected in logistics delivery over the next five years. The Vision: Physical Mailing as the Next IP Network "The Vision: physical mailing as the next IP network - this will give us a lot more freedom to adapt to changes in delivery demand." Martti's strategic vision extends far beyond conventional logistics thinking. By conceptualizing physical delivery networks similar to internet protocols, Omniva is preparing for a future where logistics companies leverage their physical infrastructure advantages. This approach addresses the fundamental challenge of fluctuating demand in e-commerce and traditional logistics, creating opportunities for crowd delivery solutions and gig economy integration that capitalize on existing network effects. Breaking Down Waterfall Barriers "When I came we had waterfall processes - annual budgeting, procurement for software development. It took a couple of weeks to do the first rounds, and understand what could be improved." The transformation from traditional procurement-based software development to agile product teams required dismantling entrenched processes. Martti discovered that the contractor model, while seemingly cost-effective, created expensive knowledge transfer cycles and left the organization vulnerable when external teams departed. His engineering background enabled him to recruit talent and build sustainable development capabilities that keep critical knowledge within the organization. Creating Cross-Functional Product Teams "We started to create cross-functional product area teams. We are not going to tell you what you need to build. You are accountable for the logistics efficiency." The shift from eleven distinct roles in software development to autonomous product teams represents more than organizational restructuring. By empowering teams with accountability for business outcomes rather than just deliverables, Omniva transformed how work gets planned and executed. This approach eliminates traditional handoffs and role silos, creating teams that own both the problem and the solution. The Product Manager Evolution "For me, the PM is directly accountable for the business results. The final step of the transformation started when I took the CEO role." Martti identifies a critical challenge in agile transformations: the misunderstanding of Product Manager responsibilities. Rather than falling into delivery or project management patterns, effective PMs at Omniva own business results directly. This shift required company-wide transformation because technical changes alone cannot sustain organizational evolution without corresponding changes in mindset and accountability structures. Leadership Through Storytelling "My main tool is just talking. All I do is story-telling internally and externally. I needed to become the best salesman in the company." The transition from technical leadership to CEO revealed that transformation leadership requires different skills than technical management. Martti discovered that his primary value comes through narrative construction and communication rather than direct technical contribution. This realization highlights how senior leaders must evolve their impact methods as organizations scale and transform. Real-Time Feedback Philosophy "The feedback needs to be given immediately. 'Last year, in May your performance was not the best' - this is completely useless feedback." Martti's rejection of annual reviews stems from practical experience with feedback effectiveness. Immediate, personal feedback creates learning opportunities and course corrections that annual cycles cannot provide. Anonymous 360 feedback systems often dilute accountability and actionability, whereas direct, timely conversations enable meaningful professional development and relationship building. Essential Transformation Practices "You need to tell the story - and convince people that this transformation is essential and needed. You need to trust and let them make their own decisions." Drawing from experiences at both Pipedrive and Omniva, Martti identifies three critical elements for leading complex organizational change: Compelling narrative: People need to understand why transformation is necessary and how it benefits both the organization and their individual growth Distributed decision-making: Trust enables teams to solve problems creatively rather than waiting for hierarchical approval Business accountability for engineers: When technical teams understand and own business outcomes, they innovate more effectively toward meaningful goals The dynamic team formation model used at Pipedrive, where engineers and PMs pitched ideas and assembled mission-focused teams, demonstrates how organizational structure can enable rather than constrain innovation. About Martti Kuldma Martti Kuldma is CEO of Omniva, leading its transformation into a product-driven logistics company. A former engineering leader at Pipedrive and CTO at Omniva, he brings deep expertise in scaling teams, agile transformation, and digital innovation. Martti is also a startup founder and passionate advocate for high-impact product organizations. You can link with Martti Kuldma on LinkedIn.

31 Maj 44min

BONUS Entertainment That Makes Change: Lessons in Product Thinking from Believe Ltd. With Patrick James Lynch

BONUS: Patrick James Lynch on Entertainment That Makes Change - Lessons in Product Thinking from Believe Ltd. In this BONUS episode we explore how Patrick James Lynch, filmmaker, media executive, and rare disease advocate, has built Believe Limited around a powerful mission: entertainment that effects change. Patrick shares his journey from personal experience with his brother's hemophilia to creating award-winning content that empowers rare and chronic disease communities, offering valuable lessons for product managers on human-centered design, stakeholder alignment, and building emotionally viable products. The Genesis of Entertainment That Effects Change "This is more than a product." Patrick's journey began with a deeply personal question about his brother who had hemophilia. As an entrepreneur, he set out to respond to an identified need with one product to meet that need, but quickly realized the scope was much larger. His curiosity about what was different between him and his brother led him to understand that he needed to help people like his brother. This realization drove him to create valuable online videos to engage their audience, marking the beginning of Believe Ltd.'s mission of entertainment that effects change. Essential Product Lessons: Listen, Learn, and Do No Harm "The fact that I am my audience, does not mean that I'm an expert." Patrick emphasizes the critical importance of conducting thorough needs assessments and truly understanding your community before building products. Key insights include: Embed yourself in the community you're serving rather than making assumptions Follow the principle of "listen, learn and do no harm" as your starting point Involve community engagement as a dedicated role - Believe Ltd. has a VP of community engagement Define clear phrases that explain the value you deliver to your audience Use your personal story to establish credibility and relate experiences to your audience The goal is to get as familiar with your community as possible, then conduct your own research and development based on those deep insights. Navigating Multi-Stakeholder Complexity "Collaboration only succeeds when all points of view are respected." Working with patients, funders, healthcare professionals, and pharmaceutical companies requires careful orchestration. Patrick's approach centers on prioritizing the end game and identifying the north star goal that aligns all parties. He emphasizes focusing on combined skills and networks rather than trying to accomplish everything at the start. The key is ensuring that aligning stakeholders becomes a central part of the process, with everyone being accounted for throughout the journey. Human-Centered Storytelling as Product Strategy "What's the story that shows the value add of your product?" Patrick advocates for human-centered storytelling as a fundamental product approach. Rather than leading with features or specifications, he suggests crafting stories that demonstrate real value - like how a thermos saved someone's life while hiking. Stories have been humanity's primary communication tool since the beginning of time, and they remain the most effective way to show product value and connect with audiences on a meaningful level. Being a Value Fundamentalist "At any given moment, if anyone takes a screen grab, and set it against our five core values as a company - you see it's playing out." Patrick describes himself as a value fundamentalist, meaning that their company's core values are always present in everything they do. This requires courage, including the willingness to say "no" when opportunities don't align with their values. As CEO, he believes in embodying these values consistently, even when it's challenging, because who they are must always be visible in their work. Balancing Vision with Community Feedback "When you ask the audience for a solution, there's no innovation." Patrick warns against sacrificing vision simply because you're working closely with your audience. While being in the sandbox with your community is essential, maintaining your original vision for entertainment that changes minds is equally important. He recommends having someone you can bounce ideas off to help maintain this balance, and remembers that all great things start small and are inherently iterative. Creating Emotionally Viable Products "We can't develop emotional connection by going through a list of features." Beyond minimum viable products, Patrick focuses on emotional viability - the hook that makes people truly care. Emotional connection cannot be built through feature lists but rather through compelling stories that capture people's imagination. When audiences engage with products outside of direct supervision, storytelling becomes the bridge that helps them discover new uses and applications. This creates a dance between product creators and their audience, leading to better product design. The Currency of Attention "Attention is the only currency - there's great wisdom in that." Patrick recognizes that in today's landscape, capturing and maintaining attention is the fundamental challenge. Since everyone is an audience member at different times, this perspective helps inform both strategy and tactics. Products must compete not just on functionality but on their ability to engage and maintain audience interest over time. As a recommended reading, Patrick suggests that we should read "Save The Cat! The Last Book on Screenwriting You'll Ever Need" to understand how to better tell stories about our products. About Patrick James Lynch Patrick James Lynch is a filmmaker, media executive, and rare disease advocate. CEO of Believe Limited and founder of BloodStream Media, he uses his experience with hemophilia to drive award-winning storytelling, health advocacy, and mission-driven content that inspires and empowers rare and chronic disease communities worldwide. You can link with Patrick James Lynch on LinkedIn and follow Patrick James Lynch's work on his website.

29 Maj 41min

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