Inside the Playbook: Machel Montano & Che Kothari on Why Most Artists Can’t Keep Up

Inside the Playbook: Machel Montano & Che Kothari on Why Most Artists Can’t Keep Up

In this conversation, we dive into one of the most demanding parts of the Caribbean music ecosystem: the race to create a Road March hit for Carnival. Machel Montano and Che Kothari walk through the pressure artists face every season, from recording music in October to delivering multiple festival-ready hits by February.

It’s a nonstop grind.

Endless studio sessions, back-to-back fetes, live shows across Trinidad & Tobago, and the constant push to create songs that can dominate the road, the airwaves, and the culture. Machel breaks down how tempo, energy, and intention shape every track, while Che talks about the strategy behind building an album that can survive Carnival’s high-pressure environment.

But they also go deeper, into the emotional, spiritual, and mental balance required to sustain success in a genre that resets every year. Road March isn’t just a competition; it’s cultural responsibility, creative discipline, and artist management at the highest level.

If you’re an artist, manager, or anyone curious about how Soca and Carnival culture really operate behind the scenes, this clip is a powerful look at the process.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/0LMnduBDxM02PuYb6tW2xN?si=1KnMQX9ITwmvI2xDUpNQgw


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: Dame Ritter On The Secrets Behind a Successful Brand Identity

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The Manager’s Playbook tackles two essential topics in today’s music industry: mental health and work ethic. Simon Tikhman and Chief Zaruk, co-founders of The Core Entertainment, open up about the imp...

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The Manager’s Playbook goes behind the scenes with Chief Zaruk & Simon Tikhman, co-founders of The Core Entertainment, as they share Chief's early days working with Nickelback, Hinder, and producer Jo...

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Inside the Playbook: The Core Entertainment on How Artist Development Was Destroyed By The Internet

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Simon Tikhman and Chief Zaruk, co-founders of The Core Entertainment, break down the evolution of artist development in the digital age. The internet may have changed the game, but cutting through the...

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Inside the Playbook: The Core Entertainment on How Country Music is Driving Culture

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Chief Zaruk and Simon Tikhman, Co-Founders of The Core Entertainment, explore how country music is shaping culture, from lifestyle and fashion to entertainment and beyond. Discover why this genre isn’...

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The Manager’s Playbook 022: Dame Ritter – Funk Volume, Hopsin, Bigg Jah, Independent Record Labels, Music Entrepreneur Club, Streaming, Revenue Streams, Brand Identity, Content Strategy

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In this episode ofThe Manager’s Playbook, Dame Ritter, co-founder of the influential Funk Volume label joins the show to share hard-earned lessons from building one of the most iconic independent bran...

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In Episode 021, Promogod joins The Manager’s Playbook to deliver a masterclass in modern music marketing. With over 230K Instagram followers and a track record of helping 20,000+ artists, Promo breaks...

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What does Lex Borrero mean by "Managers Should Get 50%"? THE RETURN OF controversial manager Lex Borrero on The Manager's Playbook Podcast! We dive even deeper into what it really takes to manage tale...

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