SaaSy Moms8 Aug 2025

E15: SaaS Pricing 101 (ft. a Hormozi-Proven Tip!). Real Mom Travel Tips

In this episode, Wendy and Anya discuss their experiences with traveling with kids and delve into the complexities of pricing SaaS products. They explore various pricing strategies, including value-based, competitor-based, cost-based, penetration, and freemium models, emphasizing the importance of understanding customer needs and market dynamics. The conversation highlights the significance of regular pricing evaluations and the necessity of adapting strategies based on market research and customer feedback.

⏱️ Chapters

(00:00:00) Welcome Back to SaaSy Moms

(00:01:00) Why We’re Finally Talking About SaaS Pricing

(00:01:41) Why Pricing Isn’t Simple—and Never One-Size-Fits-All

(00:02:40) 3 Common Pricing Goals: Penetration, Loyalty, and Profit

(00:05:44) Value-Based Pricing Explained (10x Rule)

(00:08:48) What If Different Users See Different Value

(00:09:51) Competitor-Based Pricing: When to Use It

(00:10:44) Don’t Just Copy—Why Benchmarking Is Smarter

(00:14:37) Cost-Based Pricing: Simple, but Risky

(00:17:20) Penetration Pricing: Smart Move or Price Trap?

(00:21:00) Freemium Strategy: Zoom, Trials & Product-Led Growth

(00:23:19) How to Build a SaaS Pricing Model Step-by-Step

(00:25:10) When & How to Revisit Your Pricing Strategy (Example from Alex Hormozi)

(00:28:56) SaaSy Struggles: Cruise Travel with Kids

(00:32:12) Travelling with kids. Does it worth it?

(00:35:06) Flights with Kids: Nap Timing, Lollipops & Bandages

(00:38:00) Cruise Travel with Kids: Essential tips

(00:42:00) Messy But Memorable

#SaaSPricing #ProductStrategy #PricingStrategy #SaaSFounders #AlexHormozi #ValueBasedPricing #SaaSPodcast #WomenInTech #MomsInTech #WorkingMoms #TechMoms #SaaSyMoms #MomsWhoBuild #CareerAndKids

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