How Big Of a Tradeoff is Hiring Top Talent During Scaling?

How Big Of a Tradeoff is Hiring Top Talent During Scaling?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe On this episode of Marketing School, Neil and Eric break down how to hire A players while scaling, why downturns are the best time to weed out poor performers, and how founder mindset drives culture, acquisitions, and growth. They share real stories from NP Digital, top-grading their team, fixing broken agency cultures, and personally jumping into big sales deals to set the standard for hustle. Hosted by Neil and Eric, this one is all about talent, leadership, and what it really takes to grow a company that actually performs. Chapters: (00:00) Scaling, turnover, and growth milestones (00:37) Hard times reveal true performers (01:02) Vinod Khosla’s hardest-work question (01:30) Why Neil turned down CMO role (03:56) Entrepreneur vs hired gun mindset (05:45) Keeping or exiting founders after acquisitions (07:59) Fixing misaligned agency cultures (11:00) Hiring standards and A-player focus (14:53) Top grading and raising the talent bar (17:39) How Neil allocates founder time (19:34) Founder-led enterprise and franchise sales (23:45) Leading by example and final thoughts 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

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When Is It Acceptable To Have Churn?

When Is It Acceptable To Have Churn?

In episode #2390, Neil and Eric asked, “When is it acceptable to have churn?” It’s normal to lose a certain number of subscriptions at the beginning of the year, especially if you’re just starting out...

7 Mars 20237min

5 AI Marketing Tools To Check Out for 2023

5 AI Marketing Tools To Check Out for 2023

In episode #2389, Neil and Eric talk about five AI marketing tools to check out for 2023. The AI industry made significant advances in 2022, which has given rise to some pretty fascinating products. T...

6 Mars 20238min

Why We Use the Color Orange On Our Website

Why We Use the Color Orange On Our Website

In episode #2388, Neil and Eric talk about why they chose the color orange for their website. There are a surprising number of things to consider when choosing a color for your website. Regardless of ...

5 Mars 20237min

What We Think About 'Dark Social'

What We Think About 'Dark Social'

In episode #2387, Neil and Eric share what they think about ‘Dark Social’. Even if you haven’t heard of the term ‘dark social’, you’re still probably familiar with its effects. Dark social refers to t...

4 Mars 20237min

The Easiest Ways to Hire the Best Marketers in 2023

The Easiest Ways to Hire the Best Marketers in 2023

In episode #2386, we are discussing the easiest ways to hire the best marketers in 2023. One of the best (and only) shortcuts to marketing well is to hire well and you will hear all about how to do th...

3 Mars 20237min

Where to Learn Marketing in 2023

Where to Learn Marketing in 2023

In episode #2385, we are telling you where you can learn about marketing in 2023! We share some informative newsletters you can read to make you a better marketer, give you some amazing resources that...

2 Mars 20239min

What Twitter’s Recent Decisions Can Teach You About Marketing

What Twitter’s Recent Decisions Can Teach You About Marketing

In episode #2384, we show you what you can learn from Twitter’s recent marketing decisions. Twitter has made two major decisions to solve the mistakes Elon made and solidify its long-term success. We ...

1 Mars 20238min

Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds

Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds

In episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. We ...

28 Feb 20238min

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