The Manager’s Playbook 047: Theron Thomas - GRAMMY Songwriter of the Year, Songwriter Rights, Music Industry Inequality, Publishing Realities & Hitmaking Strategy

The Manager’s Playbook 047: Theron Thomas - GRAMMY Songwriter of the Year, Songwriter Rights, Music Industry Inequality, Publishing Realities & Hitmaking Strategy

Most people talk about hit songs.
Theron Thomas writes the ones that define entire eras.

In this episode of The Manager’s Playbook, I sit down with one of the most influential songwriters in modern music, Theron Thomas, the 2nd recipient ever to win GRAMMY Songwriter of the Year and the pen behind hits for Rihanna, Miley Cyrus, Lizzo, Usher, Nicki Minaj, Justin Timberlake, and so many more.

This isn’t a highlight reel.
This is the part of the music industry the public rarely hears: the truth from the person who actually writes the songs the whole business is built on.

Theron breaks down the real economics of songwriting, how hit records follow patterns, why so-called “bad music” still wins, how marketing shapes culture, and why topliners remain the most undervalued creators in the entire system.

We explore the realities of publishing, royalties, producer vs. songwriter splits, the myth of “genre limitations,” the role of artist development, and the emotional and cultural weight that comes with writing for the world’s biggest artists.

This conversation is a masterclass in:

• how to think about hitmaking
• how to build a sustainable career in music
• how to stay grounded as a creative
• and why artists, managers, and executives must rethink how they treat the people who create the product everyone profits from

If you’re an artist, songwriter, producer, A&R, manager, or anyone building a real career in music, this episode offers clarity, strategy, and perspective you won’t hear anywhere else.

Simply put, a conversation like this doesn't come cheap.


Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Avsnitt(259)

Inside the Playbook: Nick Groff on The Untold A&R Stories Behind Avicii, MGK & Billie Eilish

Inside the Playbook: Nick Groff on The Untold A&R Stories Behind Avicii, MGK & Billie Eilish

On this episode of The Manager’s Playbook, former Interscope SVP Nick Groff pulls back the curtain on the evolving role of A&R at the major-label level.With a career that includes work with Billie Eil...

19 Maj 20259min

Inside the Playbook: Kardinal Offishall on The Journey from Artist to Global A&R

Inside the Playbook: Kardinal Offishall on The Journey from Artist to Global A&R

Kardinal Offishall joins Ruiz on The Manager’s Playbook to share his evolution from chart-topping artist to global music executive.In this episode, Kardinal walks us through his journey from Universal...

17 Maj 202513min

Inside the Playbook: Kardinal Offishall on The Magician VS The Scientist Behind The Music Business

Inside the Playbook: Kardinal Offishall on The Magician VS The Scientist Behind The Music Business

Kardinal Offishall joins Ruiz on The Manager’s Playbook to explore the powerful intersection of creativity and commerce in the music industry.In this episode, Kardinal breaks down the delicate balance...

16 Maj 20258min

Inside the Playbook: Kardinal Offishall on The Real Secret to Musical Genius

Inside the Playbook: Kardinal Offishall on The Real Secret to Musical Genius

On this episode of The Manager’s Playbook, Kardinal Offishall shares what it really takes to spot future stars before the world catches on.From discovering talents like Sean Paul, Estelle, Alex Da Kid...

15 Maj 202512min

Inside the Playbook: Kardinal Offishall on All You Need To Know About Major Record Labels

Inside the Playbook: Kardinal Offishall on All You Need To Know About Major Record Labels

Kardinal Offishall joins Ruiz on The Manager’s Playbook to unpack the real challenges artists and managers face behind the scenes of the music industry.From favouritism and blackballing to the fine pr...

14 Maj 202521min

The Manager’s Playbook 023: Nick Groff - Billie Eilish, MGK, Jacob Collier, Avicii, A&R, Artist Development, Major Labels, Fan Engagement & The Manager's Role

The Manager’s Playbook 023: Nick Groff - Billie Eilish, MGK, Jacob Collier, Avicii, A&R, Artist Development, Major Labels, Fan Engagement & The Manager's Role

In this episode of The Manager’s Playbook, we’re joined by Nick Groff, a veteran A&R with 16 years at Interscope and a roster that includes Billie Eilish, Jacob Collier, Machine Gun Kelly, and Avicii....

13 Maj 20252h 18min

Inside the Playbook: Shara Senderoff on Starting a Fund and Angel Investing

Inside the Playbook: Shara Senderoff on Starting a Fund and Angel Investing

The Manager’s Playbook sits down with Shara Senderoff, tech entrepreneur, investor, and Forbes '30 Under 30,' to break down what it really takes to start a fund and dive into angel investing. From ide...

12 Maj 202514min

Inside the Playbook: Shara Senderoff on How a 20 year old sold a pitch to Steven Spielberg

Inside the Playbook: Shara Senderoff on How a 20 year old sold a pitch to Steven Spielberg

The Manager’s Playbook dives into the incredible story of how Shara Senderoff, a visionary tech entrepreneur and Forbes '30 Under 30' honoree, sold a pitch to Steven Spielberg at just 20 years old. Sh...

11 Maj 202510min

Populärt inom Nöje

mellan-himmel-och-jord-med-jlc
filip-fredrik-svarar
fordomspodden
mardromsgasten
badfluence
dialogiskt
rss-p3-musikdokumentar
hemma-hos-strage
schulman-show
chilla-med-de-vet-du
fem-i-topp
mannen-utan-spar
gott-snack-med-fredrik-soderholm
skandal
sexet
rss-rockpodden
podme-bio-4
tv-fabriken
hundaren-motgangspodden-av-tomas-andersson-wij
parterapi