EP 212: How to Find Opportunity Gaps in Content with Keyword Research w/Dan Shure
Five years ago we started a radio show on the northside of Indianapolis. We broadcasted live at 8 a.m. and decided to save the show as a podcast. In those five years, we've added Douglas Karr to the s...
7 Feb 20171h 28min
EP 211: How To Get Chosen By Google w/Ronell Smith
Ronell Smith is a content strategist from RS Consulting as well as a Moz Associate. Ronell works with a lot of big brands in his organization and we wanted to pick his brain about how he helps clients...
31 Jan 20171h 23min
EP 210: Leveraging Campaign Tagging in Google Analytics w/Annie Cushing
Google Analytics is a wonderful tool that many marketers and websites use, but many marketers make mistakes in Google Analytics when it comes to campaign tagging. Well, we got a hold of Annie Cushing,...
24 Jan 20171h 30min
EP 209: The State of the Connected Customer w/Mathew Sweezey
Mathew Sweezey, the principal of Marketing Insights at Salesforce, joins us on the podcast this week. Mathew has spoken at over 50 conferences this past year and his group at Salesforce has released ...
17 Jan 20171h 32min
EP 208: Brand Voice and Strategy w/Dana DiTomaso
Dana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy! Is your business struggling with your brand? D...
10 Jan 20171h 44min
EP 207: Conversion Copywriting – Writing Sales Copy for Your Audience w/Joanna Wiebe
Joanna Wiebe, co-founder of Copy Hackers and Airstory, joins us on the podcast this week to discuss conversion copywriting. Joanna has helped businesses like Invision, Shopify, Crazy Egg, Rainmaker/Co...
4 Jan 20171h 22min
EP 206: Is Your Copy Selling You Short? w/Amy Harrison
Is your marketing content cheating on you? You think your content may be OK, but could it actually be sending your prospects to your clients and away from what you want them to do on your website? We ...
21 Dec 20161h 30min
EP 205: Localizing Your Translated Content & Translation Fails w/Zeph Snapp
Welcome to episode Doscientos Cinco (Episode 205) as we welcome Zeph Snapp, CEO of Altura Interactive, on the podcast this week. In the previous 204 episodes of this podcast we've never tackled the to...
13 Dec 20161h 5min
