607: Raj Sisodia on Conscious Capitalism and How Business Can Heal the World

607: Raj Sisodia on Conscious Capitalism and How Business Can Heal the World

Raj Sisodia has spent his life asking one question:
Can business make people's lives better instead of draining them?

He holds a PhD in Marketing and Business Policy from Columbia University, co-founded Conscious Capitalism with John Mackey, the founder of Whole Foods Market, and has advised global companies from Tata Group to AT&T.
But his path started in a factory in Bombay, earning a hundred dollars a month, before he built one of the most influential ideas in modern business thinking.

"I didn't like biology, so I became an engineer.
I didn't like finance, so I became a marketing professor.
But business turned out to be about head and wallet — nothing about heart or spirit."

That realization led him to study companies that people love working for and trust buying from.
The result became Conscious Capitalism — a way of running a business that joins purpose, profit, and care.

"Profit is the oxygen that keeps you alive.
But no human lives just to make red blood cells.
In the same way, no company should live just to make profit."

Raj's research showed that companies built on four simple pillars — Purpose, Stakeholders, Conscious Leadership, and Caring Culture — outperformed the S&P 500 by nine to one over a decade.
They made more money precisely because they cared more.

When he met Bob Chapman, a manufacturing CEO from Missouri, Raj saw these ideas come alive.
Chapman bought a failing plant, promised no layoffs, and told workers they would figure it out together.
Men who had once been laid off without warning wept as they told Raj their lives had changed.

"I had sixty dollars in the bank and a new baby. That job saved my family."

From that came the book Everybody Matters.
Chapman told him, "Leadership is the stewardship of the lives entrusted to us."
Raj calls such companies healing organizations — places that reduce suffering and bring more joy into the world.

Now, with artificial intelligence reshaping work, Raj argues that AI will amplify our intentions:

"A knife in a surgeon's hand saves lives.
The same knife in another hand can end one.
AI is the same — it depends on who we are when we use it."

He believes the leaders who thrive will be those who bring consciousness to technology, not fear.

💡 Insights and Actions
  1. Define a higher purpose. Ask, "Why do we exist beyond making money?"

  2. Make everyone win. Measure success by how you touch the lives of people.

  3. Use AI with awareness. Let it amplify compassion, not just efficiency.

  4. Lead with care. "Leadership is stewardship of lives."

  5. Grow to serve, not to consume. "When business heals, people and profits both rise."

"You cannot have a healing organization without a leader who heals themselves first."

When capitalism grows a conscience, it outperforms the old model and gives people back their dignity at work.

Get Raj's book, Conscious Capitalism, here: https://tinyurl.com/yp2r8a2r

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515: McKinsey, BCG, Bain, Deloitte, PwC et al. Consulting Job Application Office Selection

515: McKinsey, BCG, Bain, Deloitte, PwC et al. Consulting Job Application Office Selection

Today, we will answer a common question about how to determine office location preference to include on the consulting job application with firms like McKinsey, BCG, and Bain and when applying to firms like Deloitte, PwC, KPMG, et al. The thinking process will also be applicable when considering taking a leadership role in various parts of the world versus selecting a role in your hometown or closer to home. Question we received from one of our subscribers: "I've been told that the office locations you select on your full-time consulting job application can significantly impact your opportunities. I am considering applying to my hometown office (I am from the US) or applying to another country to get international experience. What is your advice on thinking about this and making a decision?" #McKinsey #consultinginterviews #caseinterview

6 Jan 16min

514: How to Select Consulting Specialization

514: How to Select Consulting Specialization

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513: 9-Figure Founder and E&Y Entrepreneur of the Year on How to Be Successful

513: 9-Figure Founder and E&Y Entrepreneur of the Year on How to Be Successful

Welcome to Strategy Skills episode 513, an interview with the author of Leading Giants: A Leader's Guide to Maximum Influence, Dave Durand. In this episode, Dave explains his decision to approach life as an adventure, without fearing mistakes and prioritizing the best ideas over being right. He talks about building successful organizations by creating the right culture, hiring for values and cultural fit, and adapting to technological changes. He shares how he balances personal and professional responsibilities, advising us to maintain order in life and strive for continuous improvement. Dave Durand is a 9-figure founder. He has built and sold multiple businesses which have collectively done over one billion dollars in sales in industries including media, digital services, and leadership training. He has been named Most Respected CEO three times by Glassdoor and Entrepreneur of the Year by Ernst & Young. Get Dave's new book here: https://shorturl.at/qoogX Leading Giants: A Leader's Guide to Maximum Influence Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

30 Dec 202456min

512: How to Build Consulting Storyboards in 3 Weeks (This is How McKinsey, BCG, Bain, Deloitte Do It)

512: How to Build Consulting Storyboards in 3 Weeks (This is How McKinsey, BCG, Bain, Deloitte Do It)

In this episode, we dive into the art and science of creating consulting storyboards early in a strategy study. We'll address a thoughtful question from Henry, a subscriber, about how consultants at firms like McKinsey, etc. can prepare storyboards so quickly without pre-determined answers.   You'll learn: - Why starting with the objective function is key.  - How decision trees, hypotheses, and targeted analyses guide our approach.  - Common mistakes in communication and how to avoid them.    If you're ready to sharpen your consulting skills, get three exclusive gifts: Nine Leaders in Action eBook: https://specialoffers.firmsconsulting.com/gift McKinsey & BCG Winning Resume: https://firmsconsulting.com/resumepdf Well-Managed Strategy Study Guide: https://firmsconsulting.com/overallapproach   Watch the video version here: https://youtu.be/-BbNqxtryHQ?si=XuAEOuzbjh2pIjXV

25 Dec 202411min

511: Disney's Former Head of Innovation on Sparking Creativity and Making Innovation Happen

511: Disney's Former Head of Innovation on Sparking Creativity and Making Innovation Happen

Welcome to Strategy Skills episode 511, an interview with the author of The Imagination Emporium: Creative Recipes for Innovation, Duncan Wardle. In this episode, Duncan discusses how to promote creativity in business and explains how the subconscious mind generates better ideas when we're not at work. He introduces tools like "What If," "Where Else," and "How Else" to help teams think differently. The discussion also covers how businesses can adapt to AI advancements while maintaining human touch and creativity. His book, The Imagination Emporium, presents these concepts through characters that represent different aspects of innovation. Duncan Wardle is the former Head of Innovation and Creativity at Disney, where he spent 30 years fostering groundbreaking ideas. He now helps organizations like Apple, the NBA, and Spotify redefine problem-solving with practical tools that make innovation accessible and creativity actionable. Get Duncan's book here: https://tinyurl.com/5n783ud5 The Imagination Emporium: Creative Recipes for Innovation Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

23 Dec 202437min

510: P&G and Walmart: The Story Behind the Groundbreaking Relationship

510: P&G and Walmart: The Story Behind the Groundbreaking Relationship

Welcome to Strategy Skills episode 510, an interview with the author of Collaborative Disruption, Tom Muccio. In this episode, Tom Muccio shares his experience leading Procter & Gamble's collaboration with Walmart. By breaking down corporate barriers and focusing on mutual understanding, Tom helped both companies grow dramatically and expand their business from $350 million to $8 billion. His approach focuses on respect, testing new ideas, and challenging traditional business norms through transparent communication and shared strategic goals. Tom Muccio was the architect and first team leader of the groundbreaking process that turned an adversarial relationship between Walmart and P&G into one that created dynamic a win-win for both companies and has now been replicated in thousands of Customer-Supplier relationships around the world. P&G-Walmart groundbreaking relationship is outlined in his book "Collaborative Disruption." Get Tom's book here: https://shorturl.at/GDNgl Collaborative Disruption: The Walmart and P&G Partnership That Changed Retail Forever Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

18 Dec 202458min

509: First Director of Culture at Pixar Animation Studios on Constructive Disruption as a Force for Innovation

509: First Director of Culture at Pixar Animation Studios on Constructive Disruption as a Force for Innovation

Welcome to Strategy Skills episode 509, an interview with a renowned innovation cultivator, speaker, and founder of Creativity Partners, Jamie Woolf. In this episode, Jamie shared her remarkable experience working at Pixar under Ed Catmull's leadership and explained its unique culture that combines art and technology to drive innovation. She explained the concept of "constructive disruption" at work and how leaders can build healthy, innovative, and creative workplaces where everyone feels free to speak up, be heard, and support employees in bringing their authentic selves to work. Jamie Woolf was the first Director of Culture at Pixar Animation Studios where she was recruited to be a force for "constructive disruption." Jamie has 30+ years of experience practicing organizational psychology and draws on her impactful work with organizations like Google, Dreamworks, University of California, and Pixar Animation. Visit Jamie's blog here: https://www.creativity-partners.com/blog Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

16 Dec 202447min

508: McKinsey's Rise to Prominence Under Marvin Bower

508: McKinsey's Rise to Prominence Under Marvin Bower

McKinsey's Marvin Bower: Father of Management Consulting | 19 Rules That Shaped McKinsey In this video, we dive deep into the legacy of Marvin Bower, the man who turned McKinsey & Company into the gold standard of management consulting. Known as the "father of management consulting," Marvin Bower's vision, integrity, and groundbreaking leadership set McKinsey apart and established consulting as a respected profession. Discover the 19 rules that Marvin Bower enforced at McKinsey to ensure consultants upheld the highest standards, from wearing specific attire to prioritizing client interests above all else. Learn why these principles helped build McKinsey into a preeminent global firm and what they can teach us about leadership, values, and success. 🎯 Listen till the end to uncover: The story of Marvin Bower's rise and his role in shaping modern consulting. 19 rules that McKinsey consultants had to obey or leave the firm. Key lessons from Marvin Bower's leadership that you can apply in your career. 📖 For more insights: Marketing saves the world - https://amzn.to/40NW7UN McKinsey's Marvin Bower - https://amzn.to/4hPACZP 💡 Want to learn how to become a trusted advisor for your clients? Start by understanding Marvin Bower's philosophy. Watch the video version here: https://youtu.be/-GURIMZqS7Y?si=7cR9ffF4yd-yVcfB Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Nine Leaders in Action: www.firmsconsulting.com/gift Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

11 Dec 202416min

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