How B2B companies are strengthening trust through transparent communication (webinar audio recording)

As sustainability strategies mature, the pressure is increasing on how companies communicate progress, both within their value chains and to consumers. Many organisations are now asking the same questions: how do we talk credibly about targets, trade-offs and incomplete journeys, without overclaiming or oversimplifying? In response, Innovation Forum is launching the Sustainable Communication and Engagement Series. Across a set of focused events, we will explore how companies can build more honest, evidence-based narratives around sustainability, and how to engage different audiences. This first webinar in the series explores how B2B companies are working with suppliers, partners and customers to strengthen trust through transparent and authentic sustainability communication. We discuss how businesses are engaging stakeholders around goals, which strategies have worked (and which have not) when communicating across global value chains, and practical steps to keep messaging action-oriented and credible. Panellists include:

• Nikki Barber, head of corporate communications, ofi
• Hannah Rizo, director of sustainability communications, Coca-Cola Europacific Partners
• Enda Buckley, head of sustainability, Carbery Group
• Sara Neame, sustainability communications lead, Givauda

The session was moderated by Tanya Richard, chief operating officer and head of stakeholder engagement & sustainability communications, Innovation Forum The Sustainable Communication and Engagement Series will continue: Building credibility in sustainability storytelling: B2C brands and the consumer trust gap Thursday 22 January 9am EST / 2pm GMT / 3pm CET As consumers pay closer attention to brands’ sustainability claims, the challenge is no longer solely what companies do, but how they explain it clearly and honestly. The second webinar in the series will focus on consumer-facing brands and retailers. We will explore how to talk about complex topics such as supply chains, product impact and targets in a way that makes sense to everyday consumers – without overclaiming or greenwashing. Discussion will cover what works (and what does not) in campaigns and product communication, approaches to avoiding greenwash and “greenhush” while staying ahead of regulation, and how to measure whether sustainability communication is building trust and influencing behaviour. Panellists include:

• Sarah Whittaker, head of sustainability communications, Primark
• Ozlem Senturk, senior partner, global sustainable transformation practice, Kantar
• The session will be moderated by Tanya Richard, chief operating officer and head of stakeholder engagement & sustainability communications, Innovation Forum
• with more panellists to be announced