Building Wealth with Sustainable Materials: How Climate Innovation is Reshaping Real Estate with Josh Dorfman

Building Wealth with Sustainable Materials: How Climate Innovation is Reshaping Real Estate with Josh Dorfman

For investors, developers, and property owners, the future of real estate isn't just about location—it's about building smarter, cheaper, and more sustainably.

In this episode, Brian Hamrick sits down with Josh Dorfman, climate entrepreneur, media personality, and co-founder of Plantd, a carbon-negative building materials company recognized by Fast Company as one of the most innovative in the world.

Josh has spent his career at the intersection of business and sustainability. You may know him as the creator of The Lazy Environmentalist (Sundance Channel, Sirius XM, and two books). Today, he's focused on practical climate solutions that save money, boost NOI, and increase property values—without forcing investors to change how they build.

Topics we cover include:

  • How carbon-negative panels are replacing OSB and plywood in new construction—and why DR Horton placed a 10 million-panel order.

  • The role of AI and smart HVAC systems in cutting energy costs up to 25%.

  • Game-changing retrofits like aerosol sealing technology that stop energy leaks without tearing into walls.

  • What's next for single-family and multifamily investors, from heat pumps and induction stoves to EV charging as a revenue stream.

  • Why leading investors like Goldman Sachs are underwriting fossil-fuel-free buildings—and what that means for future returns.

Whether you own one rental or manage a large multifamily portfolio, you'll discover actionable ways to lower expenses, future-proof your properties, and unlock new profit centers while helping the planet.

Find out more:

* Weekly Newsletter | https://supercool.beehiiv.com/subscribe

* YouTube Channel | https://www.youtube.com/playlist?list=PLTcMrkjAmgqzv6Jhg6-V52gShRWKdc3t4

* LinkedIn | https://www.linkedin.com/company/getsupercool

* Instagram | https://www.instagram.com/getsupercool

* https://getsuper.cool/playbook/

Today's episode is brought to you by Green Property Management, managing everything from single family homes to apartment complexes in the West Michigan area.

https://www.livegreenlocal.com

And RCB & Associates, helping Michigan-based real estate investors and small business owners navigate the complex world of health insurance and medicare benefits.

https://www.rcbassociatesllc.com

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New 1031 Exchange & Bonus Depreciation Updates for 2026: Tax-Smart Real-Estate Strategies with Dave Foster

New 1031 Exchange & Bonus Depreciation Updates for 2026: Tax-Smart Real-Estate Strategies with Dave Foster

It's tax season — and the rules have changed again. With new updates to the 1031 exchange and bonus depreciation, real-estate investors have more ways than ever to defer taxes and build wealth in 2025...

2 Feb 40min

Building Affordable Homes in Hawaii's Lava Zones: Fuzzy Jardine on Respecting the Land and Creating Generational Wealth

Building Affordable Homes in Hawaii's Lava Zones: Fuzzy Jardine on Respecting the Land and Creating Generational Wealth

Kolaiah "Fuzzy" Jardine, co-founder of HUI Mastermind, joins Brian Hamrick to share how he overcame adversity and built a multimillion-dollar real estate portfolio across Hawaii—developing over 100 af...

26 Jan 30min

Conference Announcement: Midwest Real Estate Investor Conference April 27–28, 2026

Conference Announcement: Midwest Real Estate Investor Conference April 27–28, 2026

The Midwest Real Estate Investor Conference (MREIC) is back April 27–28, 2026 at DeVos Place in Grand Rapids, Michigan, and this year's theme is Thrive. This quick special announcement features Erika ...

22 Jan 9min

The Truth About Subject-To, Seller Finance, and the Risks Most Investors Miss with Caleb Christopher

The Truth About Subject-To, Seller Finance, and the Risks Most Investors Miss with Caleb Christopher

Creative financing opens amazing doors for real estate investors—but it can also destroy deals when done wrong. In this episode, Caleb Christopher, founder of Creative TC, breaks down how to use Subje...

19 Jan 28min

How Real Estate Investors Can Use AI Right Now: Chatbots, Automation & Smarter Decisions with Clay Lehman

How Real Estate Investors Can Use AI Right Now: Chatbots, Automation & Smarter Decisions with Clay Lehman

Artificial intelligence is transforming every corner of real estate—from how we analyze deals to how we manage tenants, leads, and operations. But most investors still don't know where to start. In th...

12 Jan 34min

What Every New Developer Needs to Know Before the First Shovel Hits the Ground with Steve Achram and Peter Skornia

What Every New Developer Needs to Know Before the First Shovel Hits the Ground with Steve Achram and Peter Skornia

Every successful real estate development starts long before the first shovel hits the ground. From concept and capital stack to design, construction, and operations—understanding the process is key to...

5 Jan 30min

Property Management Secrets: Reducing Delinquencies, Tenant Psychology & Turning Around Underperforming Properties with Craig Marquardo

Property Management Secrets: Reducing Delinquencies, Tenant Psychology & Turning Around Underperforming Properties with Craig Marquardo

Underperforming properties are where the biggest money is made—if you know how to fix them. That's where expert property management comes in. In this episode, Brian speaks with Craig Marquardo, VP of ...

29 Dec 202532min

Creative Foreclosure Investing: How to Profit from Overages and Distressed Deals with Bob Diamond

Creative Foreclosure Investing: How to Profit from Overages and Distressed Deals with Bob Diamond

Negotiation, deal structure, and legal traps—these can make or break a real estate investor. Few people understand this better than Bob Diamond, a seasoned real estate attorney, investor, and develope...

22 Dec 202539min

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