How an SEO Trailblazer Prepares Brands for the Future of AI-Driven Search
How I AI10 Dec 2025

How an SEO Trailblazer Prepares Brands for the Future of AI-Driven Search

I sit down with Seth Besmertnik, the CEO behind Conductor, the company that has been shaping the organic marketing world for nearly two decades. Seth has led Conductor through every major shift in digital search, from its early days as the first enterprise SEO platform, and now he is steering the company into a new frontier focused on understanding how brands show up inside AI models. Seth breaks down how Conductor is generating synthetic prompts to mirror what customers might ask ChatGPT, ho...

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How Community Founders Use AI to Build Global Ecosystems

How Community Founders Use AI to Build Global Ecosystems

In this episode, I share my own journey into AI, what it’s been like to transition back into entrepreneurship, and why I joined an AI community called the Collective. You’ll hear from co-founders Jona...

2 Sep 202527min

How an Engineer and Founder Builds Energy-Efficient AI for Smarter Results

How an Engineer and Founder Builds Energy-Efficient AI for Smarter Results

In this episode of How I AI, Dr. Alex Kihm, founder of POMA, explains a practical way to make AI more accurate while using less compute and energy. We talk about his path from early plug-in hybrid wor...

26 Aug 202538min

Solo Episode: Privacy Risks, the White House AI Plan, and Sam Altman’s Viral Interview

Solo Episode: Privacy Risks, the White House AI Plan, and Sam Altman’s Viral Interview

Welcome back to How I AI! In this solo episode, I unpack some of the biggest conversations in AI right now and share my perspective as a creator, moderator, and consultant working at the frontlines of...

19 Aug 202526min

How a Public Relations Strategist Uses AI to Save Time and Create Media Impact

How a Public Relations Strategist Uses AI to Save Time and Create Media Impact

Welcome back to How I AI! In this episode, I’m joined by Tianna Robinson, fractional Chief Communications Officer, award-winning publicist, founder of Intertwined Agency, and creator of AI for PR. Ti...

12 Aug 202538min

How a Doctor and Scientist Uses AI in Medical Imaging and Diagnostics

How a Doctor and Scientist Uses AI in Medical Imaging and Diagnostics

This week on How I AI, I am joined by Dr. Akash Parvatikar, a computational pathologist and medical imaging scientist who works at the intersection of AI and healthcare. Akash earned his Ph.D. through...

5 Aug 202531min

How an E-Commerce Founder Uses AI to Scale to $10M on Amazon

How an E-Commerce Founder Uses AI to Scale to $10M on Amazon

This week on How I AI, I’m joined by Kyle Binder, the founder of PetLovers, an international e-commerce brand in the pet hair removal niche that now brings in $10 million a year in revenue. Kyle start...

29 Juli 202537min

How a Hollywood Sculptor Turned AI Filmmaker Is Reimagining Cinema

How a Hollywood Sculptor Turned AI Filmmaker Is Reimagining Cinema

This week on How I AI, I’m joined by James Jones, a Hollywood sculptor turned award-winning AI filmmaker and the creative force behind Satire AI. With credits on X-Men, Pirates of the Caribbean, Spide...

22 Juli 202545min

Solo Episode: What I’d Do Differently If I Was Learning AI for the First Time

Solo Episode: What I’d Do Differently If I Was Learning AI for the First Time

In this episode of How I AI, I’m sharing key updates, must-know AI news, and a personal reflection on what I would do differently if I were starting my AI journey today. You’ll hear about a powerful r...

17 Juli 202519min

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