How an SEO Trailblazer Prepares Brands for the Future of AI-Driven Search
How I AI10 Dec 2025

How an SEO Trailblazer Prepares Brands for the Future of AI-Driven Search

I sit down with Seth Besmertnik, the CEO behind Conductor, the company that has been shaping the organic marketing world for nearly two decades. Seth has led Conductor through every major shift in digital search, from its early days as the first enterprise SEO platform, and now he is steering the company into a new frontier focused on understanding how brands show up inside AI models. Seth breaks down how Conductor is generating synthetic prompts to mirror what customers might ask ChatGPT, ho...

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How a Brand Strategist Uses AI to Master Systems and Maximize Impact

How a Brand Strategist Uses AI to Master Systems and Maximize Impact

Welcome back to "How I AI!" In this episode, I'm joined by Aziza Azimova, founder of AZE Media and an incredible strategic mind in brand building and systems integration. Aziza shares how she's succes...

14 Maj 202551min

How a Former Microsoft Exec Uses AI to Build a Video-First Business

How a Former Microsoft Exec Uses AI to Build a Video-First Business

Welcome back to "How I AI!" In this episode I’m joined by Natasha Clower, Microsoft leader turned Clarity Coach. She's a Youtuber, author, and mentor for men who’s helping leaders get out of their own...

8 Maj 202549min

Solo Episode: AI Trends I’m Watching and How I’m Helping Clients Pivot

Solo Episode: AI Trends I’m Watching and How I’m Helping Clients Pivot

In this solo episode of How I AI, I’m pulling back the curtain on my own AI journey. What I’ve learned, what I’m building, and how I’m helping clients adapt in this new era of automation and creativit...

30 Apr 202524min

How an Entrepreneur and Advisor Uses AI to Drive Strategic Growth

How an Entrepreneur and Advisor Uses AI to Drive Strategic Growth

Welcome back to How I AI! In this episode, I’m joined by Seema Alexander —co-founder and president of Virgent AI, AI strategist, and co-chair of DC Startup Week. We dive deep into what it means to res...

22 Apr 202538min

How an AI Attorney Uses AI to Empower Ethical Tech and Protect Innovation

How an AI Attorney Uses AI to Empower Ethical Tech and Protect Innovation

Welcome back to How I AI — the podcast that features real people and use cases of artificial intelligence in action. In this episode, I sit down with Nicolle Lafosse, Tech & AI Attorney. Nicolle is a ...

17 Apr 202545min

How a Creative and Strategist Uses AI to Build and Lead Future-Ready Brands

How a Creative and Strategist Uses AI to Build and Lead Future-Ready Brands

Welcome back to How I AI, the podcast that features real people, real stories, and real use cases of artificial intelligence in action. This episode features Osiris Santos — a designer, strategist, an...

9 Apr 202535min

How a Digital Frontiersman Uses AI to Scale Exponential Companies

How a Digital Frontiersman Uses AI to Scale Exponential Companies

Welcome to the very first episode of How I AI. For our premiere episode, I’m joined by futurist, entrepreneur, and tech wizard Jonathan Foltz, co-founder of The Collective AI — the very community that...

2 Apr 202545min

Podcast Intro: Why I Started "How I AI"

Podcast Intro: Why I Started "How I AI"

How I AI™ is hosted by Brooke Gramer and features global conversations with founders, creatives, and forward thinkers using AI in powerful, personal ways. Each episode opens a window into how real pe...

26 Mars 20251min

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