69. What is Greenwashing? (and How to Identify It)

In episode 3 of the Outdoor Minimalist Podcast, I will be discussing how consumers and brands can take steps to identify more sustainable product materials. This is a big topic that I felt was best discussed with an industry expert like Mary Swanson. Mary is the CEO and a co-founder of Lava Linens. Together, she, her mom, Sheila, and sister, Caitlin, create durable, luxurious adventure towels powered by flax and hemp - two of Earth's most impressive fibers. Lava Linens' aim is to be as sustainable and responsible as possible - not succumbing to the pressures of fast fashion nor to the norms of the outdoor industry while still creating high-performing, valuable pieces of outdoor gear. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ ORDER THE BOOK: https://www.theoutdoorminimalist.com/book YOUTUBE: @theoutdoorminimalist ---------------------------------- Get 15% off Lava Linens towels with the discount code OUTDOORMINIMALIST LAVA LINENS WEBSITE: https://shoplavalinens.com/ LAVA LINENS INSTAGRAM: https://www.instagram.com/lavalinens/

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