Inside the Playbook: Azad Naficy on The Steps Successful Artists NEVER Skip

Inside the Playbook: Azad Naficy on The Steps Successful Artists NEVER Skip

In this episode clip from The Manager’s Playbook, Mauricio Ruiz sits down with artist, executive, and Avant Garden co-founder Azad Naficy to unpack one of the most important truths in the modern music business:

The people who make the most money in music aren’t the artists, they’re the ones who own the copyright.

Azad breaks down how record labels build wealth through ownership and equity, why understanding your masters, publishing, and copyright is essential, and what artists should look for before signing any record deal.

He also shares how early collaborators like Brittany Crawford and Brando shaped his approach to artist development and why great management is always centered on people, not numbers.

Whether you’re an independent artist, aspiring music executive, manager, or someone trying to understand how real careers are built, this conversation offers clarity on:

• The real economics of the music industry
• How labels profit from ownership and catalog
• What makes effective artist development
• The mindset shift from artist to executive
• How to build the right team for long-term growth

This is a candid, strategic breakdown of how the business actually works and why artists need to understand it before they give anything away.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/5OEmeP3qCOLotxuji6se0j?si=IGzhU94zT2ydsy63TGkhuw


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: James Beshara on The Unsexy Truth About Making It in Music

Inside the Playbook: James Beshara on The Unsexy Truth About Making It in Music

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Inside the Playbook: James Beshara on Why the Solo Genius Myth is Killing Your Music Career

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In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara break down why success in any creative career usually comes down to people, practices, and tools.James challenges the myth of ...

22 Juli 0s

The Manager’s Playbook 075: James Beshara - Silicon Valley, Artist Development, Trust, Wellness & Music Business

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In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with angel investor, musician, founder, creator, and Magic Mind CEO James Beshara for a different kind of music business conversation...

19 Juli 2h 26min

Inside the Playbook: Amber Grimes on The Mistake Every Music Executive Makes

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In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about self-advocacy, asking questions, and learning the bu...

11 Juli 18min

Inside the Playbook: Amber Grimes on The Visual Strategy That Makes Artists Memorable

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In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what makes artists memorable in today’s music busine...

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Inside the Playbook: Amber Grimes on The New Rules of Artist Branding

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In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what artists need beyond the music.Amber breaks down...

9 Juli 22min

Inside the Playbook: Amber Grimes on How LVRN Builds Artist Rollouts

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In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what goes into building artist rollouts that actuall...

8 Juli 21min

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