Building Your B2B Commercial Confidence with Henrik Arlund
B2B Inspired30 Juli 2023

Building Your B2B Commercial Confidence with Henrik Arlund

Let us know your thoughts. In this episode of We Do B2B, host Dale Koerner welcomes Henrik Arlund, COO and Co-Founder of BlueOcean, to discuss alarming research from the B2B Institute. The data reveals a misalignment between businesses' objectives and their belief in marketing's contribution. Henrik emphasises the critical role marketing plays in business success and provides insights on how marketers can demonstrate their value. They also discuss the need for marketing’s involvement at the g...

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From Garage to Global: The Shot Darts Story

From Garage to Global: The Shot Darts Story

Let us know your thoughts. What does it take for a small family business from Katikati to become the world’s third-largest dart manufacturer? In this episode, Peter McCormick, Managing Director of Sho...

4 Juni 20251h 3min

A Founder's Journey with Hadleigh Ford

A Founder's Journey with Hadleigh Ford

Let us know your thoughts. Going from superyachts to SaaS isn’t your typical founder story—but that’s exactly what makes this episode stand out. In this episode of B2B Inspired, Dale Koerner is joined...

11 Maj 202540min

FMCG Strategy That Sells with Jayden Kilpatrick

FMCG Strategy That Sells with Jayden Kilpatrick

Let us know your thoughts. Breaking into retail isn’t just about having a great product—it’s about having a strategy that delivers results. In this episode of B2B Inspired, Jayden Kilpatrick shares pr...

28 Apr 202531min

Why A Plan Is Not A Strategy with PJ Morris

Why A Plan Is Not A Strategy with PJ Morris

Let us know your thoughts. This episode of B2B Inspired explores how marketers can elevate their impact by shifting focus from tactics to true business strategy. PJ Morris, Head of Customer Experience...

11 Apr 202545min

The 2025 B2B Sales Outlook

The 2025 B2B Sales Outlook

Let us know your thoughts. What does the future of sales and marketing look like in New Zealand and beyond? Join us for an insightful conversation with Mike Stokes, the visionary founder of Indicator....

27 Feb 202542min

Freeing Smart Minds From Tedious Work with Dave Howden

Freeing Smart Minds From Tedious Work with Dave Howden

Let us know your thoughts. Discover how AI is shaping the future of business in New Zealand with Dave Howden, CEO and co-founder of SupaHuman AI. In this insightful episode, Dave shares his journey fr...

13 Feb 202543min

Meet the Crew: John Hayler, Creative Design

Meet the Crew: John Hayler, Creative Design

Let us know your thoughts. 🚀 Ready to elevate your B2B design game? 🚀 Join us on the latest episode of We Do B2B, BlueOcean’s podcast sharing inspiration and insights for the New Zealand marketin...

26 Nov 202436min

What Does it Take to Win? Lessons from Two Legends

What Does it Take to Win? Lessons from Two Legends

Let us know your thoughts. 🎙 Uncover the Secrets of Award-Winning B2B Marketing! 🎙 Tune in to the latest episode of We Do B2B as we chat with Bhavi Ogra and Julian Liew-Young from Fisher & Paykel H...

12 Nov 202444min

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