Marketing Effectiveness with Carolyn Schofield
B2B Inspired5 Okt 2025

Marketing Effectiveness with Carolyn Schofield

Let us know your thoughts. What does marketing effectiveness really mean—and why does it matter? In the latest episode of B2B Inspired, we speak with Carolyn Schofield, Founder of Food Marketing NZ and Brand Science NZ, about what makes marketing work. Carolyn challenges the obsession with short-term results and explains why the most powerful marketing happens over time. She shares how emotional storytelling builds brand equity, and why marketers need to be more strategic about what they...

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What Does it Take to Win? Lessons from Two Legends

What Does it Take to Win? Lessons from Two Legends

Let us know your thoughts. 🎙 Uncover the Secrets of Award-Winning B2B Marketing! 🎙 Tune in to the latest episode of We Do B2B as we chat with Bhavi Ogra and Julian Liew-Young from Fisher & Paykel H...

12 Nov 202444min

The anatomy of a good idea, and the cost of being dull

The anatomy of a good idea, and the cost of being dull

Let us know your thoughts. Want to unlock next-level creativity in your marketing? Check out the latest episode of We Do B2B, where we sit down with Brett Colliver, Chief Creative Officer at Dentsu N...

22 Okt 202438min

Turning Emotion Into Outsized Results

Turning Emotion Into Outsized Results

Let us know your thoughts. In this episode of We Do B2B, we dive deep into the ever-evolving world of B2B marketing with none other than James Hurman — an innovation leader, best-selling author, and t...

8 Okt 202439min

The Art of the Customer Interview

The Art of the Customer Interview

Let us know your thoughts. 🔎 Keen to bring more customer insight into your decision making? ⚖️ Need to democratise discussions in the boardroom? 💡Or maybe you need to send the right signals to s...

24 Sep 202442min

The Product Marketing Advantage

The Product Marketing Advantage

Let us know your thoughts. What if mastering the deep knowledge of your product could be the key to elevating your sales team's performance and speeding up your sales cycle? In this first episode of s...

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Actionable Insights from Tech Marketer of the Year, Nick Whitehead

Actionable Insights from Tech Marketer of the Year, Nick Whitehead

Let us know your thoughts. Ever wondered what it takes to be recognized as Tech Marketer of the Year? Join us on "We Do B2B" as we chat with Nick Whitehead, the acclaimed CMO of Serko. Nick generously...

6 Aug 202427min

Launch Lessons from Lovina: The Importance of Customer Obsession

Launch Lessons from Lovina: The Importance of Customer Obsession

Let us know your thoughts. What if the secret to transforming your marketing performance lies in a laser-focus on your customers' needs and experiences? This episode of #WeDoB2B delves into this cruci...

16 Juli 202432min

Mastering Jobs To Be Done For Global Growth

Mastering Jobs To Be Done For Global Growth

Let us know your thoughts. Join us for Episode 23 of #WeDoB2B as we uncover the power of customer-centricity with Ross Howard, Chief Product Officer at Tradify. These are invaluable insights into the ...

14 Juli 202429min

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