Purpose First: The Brand Playbook Behind KRS with Hugh Thomas
B2B Inspired23 Okt 2025

Purpose First: The Brand Playbook Behind KRS with Hugh Thomas

Let us know your thoughts. How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Brand Manager at Kids Ride Shotgun, a New Zealand company raising the next generation of mountain bikers across the USA, Europe and Asia. Hugh shares how clearly defining purpose has shaped every part of their brand playbook, from product roadmap decisions to choosing distributors, and how deep cust...

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Crafting the Kiwi Legend: The Power of New Zealand's Brand Story

Crafting the Kiwi Legend: The Power of New Zealand's Brand Story

Let us know your thoughts. In this episode, we unlock the secrets behind New Zealand's global allure as David Downs, the mastermind CEO of the New Zealand Story Group, joins us for a riveting conversa...

26 Feb 202438min

The Invisible Giants: Uncovering New Zealand's SaaS Success Stories

The Invisible Giants: Uncovering New Zealand's SaaS Success Stories

Let us know your thoughts. Discover the secrets behind New Zealand's B2B SaaS industry's meteoric rise as we invite the insightful Bruce Jarvis of KiwiSaaS into the spotlight. Our conversation with Br...

14 Feb 202443min

Harmonising B2B Sales and Marketing (our most listened-to episode!)

Harmonising B2B Sales and Marketing (our most listened-to episode!)

Let us know your thoughts. Embark on a transformative journey with us as we welcome the brilliant Sonja Webb of OfficeMax to "We Do B2B." Sonja, a maestro of revenue enablement, pulls back the curtain...

29 Jan 202435min

Lessons From Our First Year of B2B Podcasting

Lessons From Our First Year of B2B Podcasting

Let us know your thoughts. What a wild ride it’s been for this first year of podcasts! Starting in June, we’ve released 10 episodes, each diving into different aspects of the B2B landscape. We have b...

22 Jan 202458min

Putting Some Buzz in your B2B, with Viv Conway

Putting Some Buzz in your B2B, with Viv Conway

Let us know your thoughts. Are you ready to shake up your perception of B2B marketing? This episode promises to do just that! Our discussion is led by the audacious Viv Conway, founder of the sex toy...

29 Nov 202342min

How Can We Drive Growth in the New Zealand Tech Sector?

How Can We Drive Growth in the New Zealand Tech Sector?

Let us know your thoughts. In this episode, we'll be chatting with Amanda Armstrong from Revenue Lab. Amanda is a seasoned pro in B2B Marketing and Sales, with a knack for generating repeatable, scal...

7 Nov 202343min

How to Get the Best Out of Your Agency - Sobia Mughal, (ex) Trade Me

How to Get the Best Out of Your Agency - Sobia Mughal, (ex) Trade Me

Let us know your thoughts. In this episode, Sobia Mughal, the B2B Marketing Manager at Trade Me, New Zealand's most influential ecommerce platform, and a valued member of the B2B marketing community, ...

24 Okt 202344min

Scaling B2B SaaS Startup with Brandon Palmer

Scaling B2B SaaS Startup with Brandon Palmer

Let us know your thoughts. Brandon Palmer, the Head of Marketing at Hnry, joins host Dale Koerner to talk about his journey from solo marketer to running a full-fledged marketing department at one of ...

10 Okt 202342min

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