No Broke Behavior Analysts13 Aug 2025

Episode 8: Chauntae’s Journey: From Makeup Artist to BCBA to Fitness Empire Builder

Ever wondered how a makeup artist became one of the pioneering BCBAs in the health and fitness space?

In this inspiring episode, Chauntae from Path to Goals shares her complete transformation journey from beauty industry professional to BCBA to successful nutrition coaching entrepreneur.

If you're feeling stuck in traditional ABA settings or curious about building a physique transformation business using behavior analysis principles, this candid conversation covers the real challenges of entrepreneurship, authentic marketing, and building a business that serves your ideal clients. Chauntae doesn't hold back on the investments, risks, and mindset shifts required to create something extraordinary outside the traditional BCBA path.

Resources Mentioned

Path to Goals (Chauntae’s nutrition coaching business)
DHA Labs (functional health testing partnership)
Julie Soliak (early mentorship)
Behavior Bitches podcast (2019 appearance)
Instagram Stories (for building confidence on camera)
Various business coaching and marketing master classes
Powerlifting, Olympic weightlifting, and bodybuilding communities

RESOURCES MENTIONED

Love FREE high quality CEUs? Join our free community by ⁠⁠clicking here.⁠⁠
Want a step-by-step framework to make attracting your first client feel easy? Download ⁠it here⁠!
Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.
Follow me on social: ⁠⁠@sarahburby ⁠⁠⁠⁠@mindbodybehavioranalysts ⁠

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

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