Episode 9: Behavior Goals, Emotional Goals, and Outcome Goals

67% of behavior analysts report being burned out, and Sarah wanted to know why, and what actually fixes it. In this episode, Sarah sits down with Daniella "Dani" Galvez Moreno, a fellow BCBA and found...

9 Sep 35min

You don't hate selling, you hate how you've been taught to do it. In this episode, Sarah breaks down why sales is simply a communication skill, not a personality trait, and why the real problem isn't ...

2 Sep 28min

You do not need a massive following, a finished certification, or rock solid confidence to start booking clients. In this episode, Sarah sits down with client and friend Kathryn Petersen, founder of 2...

26 Aug 46min

Everyone wants to know which website platform to use before they have any idea who they are actually building it for. In this episode, Sarah breaks down the platform she uses now, why she does not rec...

19 Aug 22min

Sarah Burby was a practicing BCBA with a full caseload, solid credentials, and a creeping feeling that she was massively undercharging for her expertise. So she started applying what she already knew,...

13 Aug 55s

Before you touch strategy, before you post another caption, Sarah wants to know one thing: do you actually know what you want? In this episode she shares the story behind her own neighborhood, her hou...

12 Aug 22min

If your to-do list has fifty things on it and you have no idea which one to touch first, you do not have a strategy problem, you have a focus problem. In this episode, Sarah lays out the exact order o...

5 Aug 19min

Perfectionism is not a personality trait, it is a rule you made up, and it might be the exact thing standing between you and the business or life you actually want. In this episode, Sarah breaks down ...

29 Juli 26min