How to win back and monetise customers who don’t shop with you anymore
Abandoned Cart19 Okt 2023

How to win back and monetise customers who don’t shop with you anymore

In this episode, we're joined by Rebecca Hilliard, an eCommerce customer retention management consultant who has over 11 years of experience in this space.

She now consults for premium direct-to-consumer brands, helping them understand customer data and leverage it to create strategies for customer retention.

We discuss the reasons why customers stop shopping with brands, the importance of understanding customer data and feedback to improve retention, identifying lapsed customers and the most effective win-back campaigns.

Key Takeaways:

  • Why customers stop shopping with brands in the first place
  • The importance of a win-back campaign
  • Which channels are the most vital for ensuring customer retention
  • The most effective incentives for winning back lapsed customers
  • The importance of tracking and analysing the data

Links:

Rebecca Hilliard

Website - https://www.rebeccahilliard.co.uk/

LinkedIn - https://www.linkedin.com/in/rebecca-hilliard/


www.pinkleopard.co.uk

Avsnitt(45)

The challenges of operating and scaling a business that faces digital marketing restrictions

The challenges of operating and scaling a business that faces digital marketing restrictions

Our guests on this episode are Holly and Kalila, the co-founders of SheSpot, a first-of-its-kind sexual wellness platform for women. We discuss the challenges they face with digital marketing restrict...

6 Mars 202416min

How do I create a marketing plan and the importance of getting it right?

How do I create a marketing plan and the importance of getting it right?

Our guest on this episode is Sarah Fox, a brand marketing consultant and founder of Fox and Fox Agency.Sarah offers fractional CMO services through her agency, providing strategic guidance and coachin...

20 Feb 202419min

The challenges and opportunities of running your own ecommerce Store - Absolute Collagen Co-Founder Darcy Laceby

The challenges and opportunities of running your own ecommerce Store - Absolute Collagen Co-Founder Darcy Laceby

In this episode, we're joined by Darcy Laceby, Co-founder of Absolute Collagen, an anti-aging supplement brand.Darcy and her mother Maxine started Absolute Collagen after realising the benefits of col...

5 Feb 202430min

How Amazon can complement your ecommerce and physical store

How Amazon can complement your ecommerce and physical store

In this episode, we're joined by Leo Martin, Co-director of Martin and Simpson, a specialist agency that helps businesses manage, optimise, and advertise on Amazon.From leveraging the platform as a se...

26 Jan 202421min

How do you choose an eCommerce agency? The Do's and Dont’s for 2024.

How do you choose an eCommerce agency? The Do's and Dont’s for 2024.

In this episode, we're joined by the CEO of an eCommerce agency called Blend Commerce, Adam Pearce. We discuss the strategic selection of an eCommerce agency and stress the importance of thorough prep...

10 Jan 202432min

The Cool Crutches Story - Growing From 100 to 1000 Orders

The Cool Crutches Story - Growing From 100 to 1000 Orders

This podcast episode features the entrepreneurial journey of Cool Crutches, a business specialising in comfortable walking aids. It discusses challenges, resilience, and problem-solving in business. T...

4 Jan 202432min

Ecommerce attribution: How to get the most our of your marketing and measurement

Ecommerce attribution: How to get the most our of your marketing and measurement

In this episode, we're joined by marketing attribution expert, Jill Quick. Jill is an Analytics consultant and trainer at the Coloring in Department.Jill provides an overview of how e-commerce trackin...

6 Dec 202355min

How to take your e-commerce brand to Gen Z

How to take your e-commerce brand to Gen Z

In this episode, we're joined by Josh Roche, the founder and CEO of Bulla Co - a Gen Z influencer agency.Josh discusses tips for e-commerce brands to target Gen Z audiences, including using TikTok as ...

14 Nov 202328min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
badfluence
svd-tech-brief
uppgang-och-fall
avanzapodden
bathina-en-podcast
rss-borsens-finest
rss-kort-lang-analyspodden-fran-di
rss-inga-dumma-fragor-om-pengar
rss-dagen-med-di
tabberaset
24fragor
kapitalet-en-podd-om-ekonomi
dynastin
kvalitetsaktiepodden
rikatillsammans-om-privatekonomi-rikedom-i-livet
lastbilspodden