Measurement - Which Click Wins?
Abandoned Cart27 Maj 2025

Measurement - Which Click Wins?

In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early mornings in productivity.

John elaborates on how his companies tackle inefficiencies in digital marketing, especially in light of challenges posed by iOS 14 and the transition to GA4.


We explore the nuances of multi-channel attribution, the impact of accurate data, and strategies to optimise ad spend using AI. The conversation also offers valuable insights into dealing with click fraud and the importance of building a compelling brand story.


Listeners are given a special opportunity to try Ask Bosco and receive further support from Pink Leopard for their digital marketing needs.


Key Takeaways:

  • The Story Behind Ask Bosco and Modo 25
  • Challenges in E-commerce Performance Measurement
  • Impact of iOS Changes on Digital Marketing
  • Struggles of Small Brands in the Current Market
  • The Importance of Brand in Business
  • Understanding Attribution Models
  • Multi-Touch Attribution and Its Challenges
  • The Role of Retargeting in Attribution
  • Educating Stakeholders on Attribution
  • Click Fraud and Bot Traffic
  • Optimizing Budget Allocation with AI


Links


John Readman

LinkedIn : https://www.linkedin.com/in/johnreadman/

Website : https://askbosco.io/ & https://modo25.com/

Avsnitt(45)

Taking the fear out of setting up a product business without having to outsource

Taking the fear out of setting up a product business without having to outsource

In this episode, we are joined by Ruth Bradford, the owner of The Little Black and White Book Project and The Paper Mentor. We discuss how to take the fear out of setting up a product business without...

7 Jan 202528min

How do I scale my eCommerce operations?

How do I scale my eCommerce operations?

In this episode, we are joined by Iain Coplans, Co-Founder and Managing Director at Stok.ly Ltd.We talk about the importance of simplifying your tech stack, automating tasks, and scaling efficiently. ...

16 Dec 202427min

The power of hosting in-person events to connect with your customers

The power of hosting in-person events to connect with your customers

In this episode, we are joined by Fallon and Ava King, co-founders of the luxury turtleneck brand Fallon and Ava, who have mastered the art of blending online business with in-person customer engageme...

14 Nov 202433min

Scaling eCommerce businesses with self-managed platforms

Scaling eCommerce businesses with self-managed platforms

In this episode, we are joined by Luke Collymore, an eCommerce web development agency. We discuss scaling eCommerce businesses using self-managed platforms like Magento and WooCommerce. Luke shares in...

4 Nov 202414min

Why video marketing should be the cornerstone of your marketing activities

Why video marketing should be the cornerstone of your marketing activities

In this episode, we are joined by Robert Edmonds, the Founder and Creative Director of NRG Digital. We discuss the importance of video marketing and share key insights such as the rise and impact of v...

10 Okt 202440min

How to effectively enhance brand recognition in today's highly visual culture

How to effectively enhance brand recognition in today's highly visual culture

In this episode, we are joined by Jenny Morgan, the owner of Fan Club Brands. We discuss the significance of design in e-commerce, emphasising the importance of presentation and attention to detail in...

30 Sep 202415min

Creating change to stay relevant and meet customer desires

Creating change to stay relevant and meet customer desires

In this episode, we are joined by Steph Clymer, entrepreneur and owner of Shop Common Thread, who discusses the importance of creating change to stay relevant and meet customer desires. Steph shares h...

30 Sep 202425min

The Importance Of Having A Supportive Marketing Ecosystem

The Importance Of Having A Supportive Marketing Ecosystem

In this episode, we are joined by Erica Bonser, founder of Fan Club Brands, to discuss the importance of a supportive marketing ecosystem.We discuss the need to understand a company's values and purpo...

22 Aug 202424min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
badfluence
svd-tech-brief
uppgang-och-fall
avanzapodden
bathina-en-podcast
rss-borsens-finest
rss-kort-lang-analyspodden-fran-di
rss-inga-dumma-fragor-om-pengar
rss-dagen-med-di
tabberaset
24fragor
kapitalet-en-podd-om-ekonomi
dynastin
kvalitetsaktiepodden
rikatillsammans-om-privatekonomi-rikedom-i-livet
lastbilspodden