Measurement - Which Click Wins?
Abandoned Cart27 Maj 2025

Measurement - Which Click Wins?

In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early mornings in productivity.

John elaborates on how his companies tackle inefficiencies in digital marketing, especially in light of challenges posed by iOS 14 and the transition to GA4.


We explore the nuances of multi-channel attribution, the impact of accurate data, and strategies to optimise ad spend using AI. The conversation also offers valuable insights into dealing with click fraud and the importance of building a compelling brand story.


Listeners are given a special opportunity to try Ask Bosco and receive further support from Pink Leopard for their digital marketing needs.


Key Takeaways:

  • The Story Behind Ask Bosco and Modo 25
  • Challenges in E-commerce Performance Measurement
  • Impact of iOS Changes on Digital Marketing
  • Struggles of Small Brands in the Current Market
  • The Importance of Brand in Business
  • Understanding Attribution Models
  • Multi-Touch Attribution and Its Challenges
  • The Role of Retargeting in Attribution
  • Educating Stakeholders on Attribution
  • Click Fraud and Bot Traffic
  • Optimizing Budget Allocation with AI


Links


John Readman

LinkedIn : https://www.linkedin.com/in/johnreadman/

Website : https://askbosco.io/ & https://modo25.com/

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(49)

Building a Customer-Centric Wellness Brand Through Community, Authenticity & Product Excellence

Building a Customer-Centric Wellness Brand Through Community, Authenticity & Product Excellence

In this episode of Abandoned Cart, Adam sits down with Kelly Bond, the operational powerhouse behind women's wellness brand Elle Sera, to explore how a relentless focus on customer experience, authent...

16 Juli 24min

Scaling eCommerce Through Offers, Creative Volume & Customer Retention

Scaling eCommerce Through Offers, Creative Volume & Customer Retention

In this episode of Abandoned Cart, Adam sits down with Luke Bream, CEO of Valentte, to explore the strategies behind scaling a modern e-commerce brand in one of the most competitive digital environmen...

16 Juli 33min

You Can’t Sell Fresh Air” – The Missing Link in E-Commerce Growth

You Can’t Sell Fresh Air” – The Missing Link in E-Commerce Growth

In this episode of Abandoned Cart, Adam sits down with Laura Harrison, founder of LH Retail and former senior leader at Argos, to unpack why merchandising is one of the most overlooked but critical fu...

16 Juli 28min

Finding Your Niche And Staying Authentic In A Crowded Market

Finding Your Niche And Staying Authentic In A Crowded Market

In this episode of Abandoned Cart, Adam sits down with Tilly Cresswell, Marketing Manager at Complete, to unpack what it really means to find your niche and stick with it in today’s overcrowded digita...

21 Maj 17min

The difference between starting a brand vs. scaling an established one

The difference between starting a brand vs. scaling an established one

In this episode of Abandoned Cart, Adam sits down with Aithne Synnot, founder of Empreva Lingerie and Head of E-commerce at Josh Wood Colour, to explore the realities of building a brand from scratch ...

16 Apr 33min

When the High Street Is Dying, Why Is This Brand Opening a Showroom?

When the High Street Is Dying, Why Is This Brand Opening a Showroom?

In this episode of Abandoned Cart, Adam hosts Chloe Mead, Founder of Fling Fashion Rental, to explore what it takes to build a physical, in-person retail model in a digital-first e-commerce world.Chlo...

2 Mars 22min

From £6M to £60M: Why Storytelling & Theatre Set Winning Brands Apart

From £6M to £60M: Why Storytelling & Theatre Set Winning Brands Apart

In this episode of Abandoned Cart, Adam sits down with Neil Sumner, retail consultant and founder of Sumner For Hire, to explore why content is still king and why many brands are getting it wrong.With...

12 Feb 31min

How to stand out in a ‘samey’ category: building Angry Pablo, a performance clothing brand with personality.

How to stand out in a ‘samey’ category: building Angry Pablo, a performance clothing brand with personality.

In this episode of Abandoned Cart, Laura sits down with Jago, co-founder of Angry Pablo, the sustainable cycling and running apparel brand challenging how performance sports look, feel, and sound.Jago...

12 Jan 33min

Populärt inom Business & ekonomi

framgangspodden
badfluence
dynastin
varvet
uppgang-och-fall
rss-borsens-finest
svd-tech-brief
avanzapodden
rss-inga-dumma-fragor-om-pengar
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
fill-or-kill
bathina-en-podcast
rss-kort-lang-analyspodden-fran-di
rss-dagen-med-di
borsmorgon
rss-veckans-trade
borslunch-2
ekonomiekot-extra
montrosepodden