Episode 134: The Art Licensing Playbook with Cat Coquillette

Episode 134: The Art Licensing Playbook with Cat Coquillette

Think your art isn't licensable? Wrong. Cat Coquillette is here to shatter every myth holding you back from royalties, confidence, and freedom. In fact, this episode is a masterclass in how artists actually get their work onto products at companies such as Target, Anthropologie, Netflix, Disney, and beyond. Within months, Cat was earning enough through licensing to pay her rent. Within a year, she quit her day job. Today, she runs a global brand from her laptop in Thailand.

In this episode, we dive deep into the licensing world. The truth, the myths, the mistakes, the contracts, the payouts, and the timelines no one tells you about. Cat explains how to pitch manufacturers, how to know if your art is licensable, how royalties work, and how to protect yourself legally so you never end up with a sad little 76-cent royalty check.

What you'll learn:

  • Why your art doesn't need to be perfect to be licensable

  • How to identify trends without selling your soul

  • The simplest way to pitch manufacturers today

  • How royalty payments actually work

  • And how to know if licensing is right for your art practice

This episode will light a fire under you. Whether you're brand new or dreaming big, Cat gives you the exact steps to start today.

Make sure to subscribe to this podcast so you don't miss a thing! And don't forget to come hang with me on Instagram @jodie_king_.

Interested in being a guest on a future episode of Honest Art®? Email me at amy@jodieking.com!

Resources mentioned:

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Avsnitt(163)

Episode 163: Playing Small Isn't Humility, It's Fear In A Costume

Episode 163: Playing Small Isn't Humility, It's Fear In A Costume

You've sold your work. You might even have a waitlist. So why do you still talk about your art like it's a hobby you squeeze in around your real life? That's not humility. That's fear, dressed up in a...

25 Aug 25min

Episode 162: She Called Herself an Artist for the First Time ft. Sue White

Episode 162: She Called Herself an Artist for the First Time ft. Sue White

Six years ago, Sue White picked up a paintbrush for the first time. Before that, she spent decades building a career in the furniture/design industry that came with a lot of perfectionism and people p...

18 Aug 40min

Episode 161: Why Perfecting Your Art First Is Stalling Your Career

Episode 161: Why Perfecting Your Art First Is Stalling Your Career

If you think you have to perfect your art before you let yourself think about the business side, Jodie has news for you: that belief is not protecting your work, it's stalling it. In this episode, Jod...

11 Aug 21min

Episode 160: 6 Questions to Ask Yourself Before Investing in Your Art Business

Episode 160: 6 Questions to Ask Yourself Before Investing in Your Art Business

If you have been waiting to feel ready before you invest in your art business, this episode is your permission slip to stop waiting. Jodie shares the story of the moment she first felt like a complete...

4 Aug 26min

Episode 159: Turning Grief Into Gold: One-on-One Coaching with Erika Person

Episode 159: Turning Grief Into Gold: One-on-One Coaching with Erika Person

What if the parts of your story you've been hiding are exactly what makes your work impossible to ignore? In this coaching call episode, Jodie sits down with artist, Erika Person, a former opera singe...

21 Juli 59min

Episode 158: What Five Years in Tuscany Taught Me About Betting on Yourself

Episode 158: What Five Years in Tuscany Taught Me About Betting on Yourself

Jodie just wrapped her fifth year hosting a painting workshop in Citta della Pieve, Italy, and this episode is not the trip recap you expect. It is the story of a wall that could not be cleaned, the a...

14 Juli 30min

Episode 157: How to Build Real Buzz Around Your Art (Without Chasing the Algorithm)

Episode 157: How to Build Real Buzz Around Your Art (Without Chasing the Algorithm)

You've been posting. You've been showing up. And it still feels like no one is paying attention. After 23 years in the art industry, Jodie can tell you creating buzz around your work isn't luck, and i...

7 Juli 31min

Episode 156: The Layering Mistake That's Making Your Abstract Art Look Flat (And How to Fix It)

Episode 156: The Layering Mistake That's Making Your Abstract Art Look Flat (And How to Fix It)

Most abstract painters think layering means adding more. More color. More texture. More paint. But there's a version of layering that suffocates a painting, and a version that gives it real depth. The...

23 Juni 18min

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