Oppositio Singularis: The Positioner's Folly

Oppositio Singularis: The Positioner's Folly

David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of building their positioning on uniquely defined expertise.

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The Challenges of Growing Too Quickly

The Challenges of Growing Too Quickly

As we've seen independent creative marketing and digital firms experience rapid growth over this past year, David offers five factors that principals should consider in order to avoid growing for the wrong reasons and/or mismanaging that growth.

5 Maj 202128min

The Tao of No

The Tao of No

Having a problem with either hearing or saying "no" can lead to problems for your business. Blair has 12 statements about the word "no" that can help.

21 Apr 202134min

What a Normal Person Thinks of Your Creative Firm

What a Normal Person Thinks of Your Creative Firm

When people from other industries learn about what goes on inside your firm, are they awe-struck in a good or bad way? Blair and David come up with a list of things that are unique to the creative firm biz and how they've seen outsiders react to them.

7 Apr 202129min

Communication Components in Your Sales Toolbox

Communication Components in Your Sales Toolbox

Blair shares an overview of all the communication tools creative firms should be using throughout the sales process.

24 Mars 202134min

Performance Bands

Performance Bands

David and Blair discuss what the four performance bands are, eleven critical factors that keep firms stuck at the lower performance bands, and what firms can do to move into a higher band.

10 Mars 202136min

Creative Bullshit Bingo

Creative Bullshit Bingo

David is in a cynical mood and takes turns with Blair sharing clichés they hear their clients use to describe their business.

24 Feb 202123min

Is "Agency" Still the Right Word?

Is "Agency" Still the Right Word?

Blair stops to think about what "agency" actually means, and if it's the right term to describe firms in the creative services space.

10 Feb 202125min

Let's Talk About Money

Let's Talk About Money

David lists eight truths about money that he's identified in his efforts to help entrepreneurs make better business decisions.

27 Jan 202132min

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