18: Is Recession a 4-letter word?

18: Is Recession a 4-letter word?

Recessions happen—but that doesn't mean your business has to go down with the economy. In this episode, we're tackling the emotional rollercoaster of running a small business during tough economic times, sharing the honest fears (and occasional ugly cries) that come with slower seasons.

We're talking about the power of adaptability, creative ways to pivot your products or services, and how making your business irreplaceable through convenience can set you apart. We swap ideas like local delivery, subscription services, loyalty programs, and more ways to keep customers coming back—without burning yourself out.

Plus, we get real about the importance of knowing your numbers, taking ownership of your finances (Profit First, anyone?), and finding your people—because nobody should go through this alone.

This episode is equal parts tough love, practical tips, and heartfelt encouragement to ride the waves of business with resilience, gratitude, and community.

Takeaways:

  • Adaptability is key—pivot, expand, or simplify.

  • Get hands-on with your finances (yes, you—not just your bookkeeper).

  • Focus on convenience and customer retention.

  • Build your business village—collaboration over competition.

  • Keep your mindset strong—cry if you need to, then keep going.

Whether you're thriving, surviving, or somewhere in between, this one's for you.

Avsnitt(30)

30: Cheers to Season 1

30: Cheers to Season 1

It's the end of Season One! We're a little happy, a little sad, and a lot caffeinated as we wrap up this first season of Second Cup Sessions. In this episode, Kati and Calley trade questions, crack ea...

14 Okt 202543min

29: Marketing With Purpose:  Crafting Stories That Connect

29: Marketing With Purpose: Crafting Stories That Connect

In this episode of Second Cup Sessions, we sit down with marketing strategist Mary Czarnecki to unpack how small business owners can use stories with intention—not just for entertainment, but to build...

7 Okt 202540min

28: When "Making It" Looks Different Than You Planned

28: When "Making It" Looks Different Than You Planned

In this episode of Second Cup Sessions, Calley and Kati get real about how their visions of success have shifted over time—from dreams of infinity pools, multiple store locations, and picture-perfect ...

30 Sep 202545min

27: Finding Your Ideal Customers

27: Finding Your Ideal Customers

In this episode of Second Cup Sessions, Calley and Kati dive into the ever-important question: who is your ideal customer? From the quirks of Pacific Northwest culture to the realities of who actually...

23 Sep 202538min

26: Stronger Together with Omega NW

26: Stronger Together with Omega NW

In this episode of Second Cup Sessions, we're joined by Jana and Susie, the powerhouse duo behind Omega NW, a Portland-based nonprofit that helps women transition out of addiction, homelessness, incar...

16 Sep 202538min

25: Simplifying Markets

25: Simplifying Markets

In this lively and heartfelt episode, Calley and Katie sit down with Sarah, founder of Simplicity by Sarah, to dive deep into the world of vendor markets—the highs, the headaches, and the huge potenti...

26 Aug 202548min

24: Sugar, Spice, and Small Business Life

24: Sugar, Spice, and Small Business Life

This week on Second Cup Sessions, we sit down with Hannah Luttrell of Luttrell's Little Cookie Company to talk about the sweet (and sometimes messy) reality of running a business from home while raisi...

19 Aug 202543min

23: Overthinkers Anonymous

23: Overthinkers Anonymous

In this episode of Second Cup Sessions, Calley and Kati tackle a challenge every business owner has faced at some point—analysis paralysis. You know the feeling: too many options, too many "what ifs,"...

12 Aug 202536min

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