From Classified Ads to the Nasdaq-100: The Rise of CDW
pplpod18 Dec 2025

From Classified Ads to the Nasdaq-100: The Rise of CDW

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

In this episode, we explore the evolution of CDW, the American multi-brand IT provider headquartered in Vernon Hills, Illinois. We trace the company’s humble beginnings in 1984, when founder Michael Krasny established "MPK Computing" simply to sell his personal computer and printer through a newspaper advertisement.

Join us as we discuss CDW’s massive growth trajectory, including its $7 billion acquisition by private equity firms in 2007 and its return to the public market via IPO in 2013. We also break down the company's major strategic expansions, such as the acquisitions of Berbee, Kelway, and Sirius Computer Solutions, which helped cement its status as a global provider in the US, UK, and Canada. Finally, we examine CDW's current standing as a Fortune 500 company and Nasdaq-100 component generating $21 billion in annual revenue.

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