đŸŒâšŸ "Burn the Boring" — Savannah Bananas Co-Founders Jesse & Emily Cole
The Best One Yet19 Dec 2025

đŸŒâšŸ "Burn the Boring" — Savannah Bananas Co-Founders Jesse & Emily Cole

Watch the interview on Youtube here: https://youtu.be/eyS-eokvP-U

Everyone laughed when Jesse and Emily Cole said they were going to save baseball by turning it into a circus. The traditionalists said it was a mockery. The investors said it wouldn't scale. Babe Ruth woulda blushed.

But today, while the Red Sox and Yankees yawn in the dugout, the Savannah Bananas are selling out those very same stadiums
 while on stilts.

In this episode, we sit down with the husband-and-wife co-founders to uncover how they turned a struggling startup - with so much debt they had to sell their house - into a viral phenomenon with a waitlist of over 1 million people.

We dive deep into their "Fans First" business model, why they refuse to take VCmoney, and how "burning the boring" let them create a new sport and disrupt a 100-year-old industry.

They even got engaged in the middle of a (rainy) baseball game.

WHAT YOU'LL LEARN:

  • The "Anti-Business" Model: Why they refuse to take investors, sell advertising, charge for hot dogs, or collect sales taxes.
  • Burn The Boring: How they audited every second of a baseball game to eliminate friction (goodbye, bunts and walks).
  • The "Do The Opposite" Strategy: How a philosophy inspired by P.T. Barnum & Walt Disney helped them win in the attention economy.
  • Metrics vs. Magic: Why Jesse and Emily ignore traditional ROI data to focus on "Return on Fan".
  • (And why you should check the weather before proposing)

TIMESTAMPS:

  • 0:00 - Intro: The "Cirque du Soleil" of Baseball
  • 2:05 - The Meet Cute: How Jesse & Emily Met
  • 5:20 - Why They Refused VC Money (Owning 100% Equity)
  • 6:48 - The Walt Disney Lesson on Control
  • 8:45 - Leaving $50 Million on the Table
  • 12:55 - Burning the Boring: Inventing Banana Ball
  • 19:00 - Failures: The "Human Pinata" Disaster
  • 24:00 - The Strategy: "Whatever is Normal, Do The Opposite"
  • 31:00 - Making Decisions on Intuition vs. Spreadsheets
  • 42:00 - The Story That Defines "Fans First"

  • 51:40 - Rapid Fire Questions



NEWSLETTER:

https://tboypod.com/newsletter


OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/


NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


SOCIALS:

Instagram: https://www.instagram.com/tboypod

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/


About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.



Hosted on Acast. See acast.com/privacy for more information.

Avsnitt(1606)

đŸ‘» “Halloween Canceled” — Spirit’s trade war-ning. Fortune 500’s founder fun. Pizza Hut’s reading app.

đŸ‘» “Halloween Canceled” — Spirit’s trade war-ning. Fortune 500’s founder fun. Pizza Hut’s reading app.

Spirit Halloween cancelled their summer costume preview
 because the trade war has a tail.A record 55 women lead Fortune 500 companies
 and a record 24 founders do too.Pizza Hut’s “Book It” app 
 it’s an original example of gamification.Plus, Ikea did a commercial in 1994 that changed the country
 The 1st ad with a gay couple.(FYI, here’s that Ikea ‘94 commercial: https://www.youtube.com/watch?v=QCGv1hN6S9E)$AAPL $YUM $METAWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Tommy Bahama’s Beach Chair đŸ–ïžSubscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAbout Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. Hosted on Acast. See acast.com/privacy for more information.

5 Juni 202522min

☀“Everything’s Sunny in TWC” — Weather Channel’s #1 trust. Netflix’s tudum trailers. Dr. Squatch’s standup comedy.

☀“Everything’s Sunny in TWC” — Weather Channel’s #1 trust. Netflix’s tudum trailers. Dr. Squatch’s standup comedy.

The most trusted news brand in America? It’s
 The Weather Channel (for the 4th straight year).Netflix presented all its new content at a big unveil called “Tudum”
 and it highlights the Netflix Paradox.Dr. Squatch is the biggest soap startup in America
 because of “The Jester’s Privilege.”Plus, Tinder’s newest feature is a height filter
 #SaveTheShortKings$NFLX $CMCSA $ULWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 The Tommy Bahama Beach Chair đŸ–ïžSubscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAbout Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. Hosted on Acast. See acast.com/privacy for more information.

4 Juni 202522min

👠 “Dude of Wall Street” — Steve Madden’s podcast pop. Costco’s gas biz. Ukraine’s Spider Web attack.

👠 “Dude of Wall Street” — Steve Madden’s podcast pop. Costco’s gas biz. Ukraine’s Spider Web attack.

Steve Madden’s controversial founder boosted the stock 25% last week
 because of a podcast interview.Costco’s biggest selling product? Gasoline (by far)... We think gas is like diapers, but for adults.Ukraine’s crazy self-thinking drone attack on Russia changes warfare forever
 It’s tech Pearl Harbor.Plus, the untold origin story of the Tommy Bahama Beach Chair
 which sells 3 outta 4 chairs.$SHOO $COST $META $PLTRWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Tommy Bahama’s Beach Chair đŸ–ïžSubscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAbout Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. Hosted on Acast. See acast.com/privacy for more information.

3 Juni 202522min

🏡 “She’s Zexting Me” — Zillow’s gossip pop. David’s $725M protein bar. Circle’s stablecoin IPO.

🏡 “She’s Zexting Me” — Zillow’s gossip pop. David’s $725M protein bar. Circle’s stablecoin IPO.

Zillow stock has surged 70% in the last year
 because house gossip is good.David is a very high-protein protein bar
 worth $725M. Because every business needs 3 moats.Circle is going public in an IPO
 so we’ll tell ya what the heck a stablecoin is.Plus, the greatest internship story ever? Sprite turned an intern project into a real product.$Z $K $CRCLWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Heinz Ketchup 🍅Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAbout Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. Hosted on Acast. See acast.com/privacy for more information.

2 Juni 202522min

🧮 “Rhode to Riches” — Hailey Bieber’s $1B deal. The NYT’s Alexa+. Supreme Tariff Court.

🧮 “Rhode to Riches” — Hailey Bieber’s $1B deal. The NYT’s Alexa+. Supreme Tariff Court.

Elf Beauty is buying Hailey Bieber’s Rhode for $1B
 with a trick from Elvis Presley.The NYT hooked up with Amazon
 Because Alexa+ wants to be the 1st *premium* chatbot.And Trump’s tariffs were ruled illegal
 The Trade War is hitting the Supreme Court.Plus, the hardest word in the Spelling Bee
 Lake Chargoggagoggmanchauggagoggchaubunagungamaugg (real place, real word)$ELF $NYT $AMZNWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Heinz Ketchup 🍅Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAbout Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. Hosted on Acast. See acast.com/privacy for more information.

30 Maj 202522min

👔 “Chrome Collar Jobs” — AI Agent workforce. Bachan’s viral BBQ. Urban Outfitters’ all-time-high.

👔 “Chrome Collar Jobs” — AI Agent workforce. Bachan’s viral BBQ. Urban Outfitters’ all-time-high.

Anthropic’s CEO says White Collar jobs will disappear in 5 years
 so we’ll tell you how to prepare for the Chrome Collar workforce.The best-selling BBQ sauce in America is Japanese
. We got Bachan’s secret biz recipe.Urban Outfitters’ stock just hit an all-time high
 because it beat Rent The Runway.Plus, the hot new investing strategy is T.A.C.O
 Trump Always Chickens Out (we’ll explain).$URBN $CRM $KHCWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Heinz Ketchup 🍅Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAbout Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. Hosted on Acast. See acast.com/privacy for more information.

29 Maj 202521min

🏃 “We Met on Strava” — Strava’s $2B run app. Nuclear’s hot streak. Nespresso’s Frappu-pivot.

🏃 “We Met on Strava” — Strava’s $2B run app. Nuclear’s hot streak. Nespresso’s Frappu-pivot.

Strava hit a $2B valuation
 because running apps are the new social media.Nuclear stocks just surged 40%
 because to quote Mugatu “Nuclear, so hot right now.”Nespresso is pivoting from hot George Clooney
 because your 1st coffee is now cold.Plus, the psychological strategy behind Heinz Ketchup’s “57 varieties”...Jack’s Strava: https://strava.app.link/9GCovhIGITb $NSRGY $OKLO $KHCWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Heinz Ketchup 🍅Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsAbout Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. Hosted on Acast. See acast.com/privacy for more information.

28 Maj 202522min

đŸ‘ș “Nightime beast, daytime beauty” — The Ugly Beauty trend. Hot Debt Summer. Lilo & Stitch’s recipe.

đŸ‘ș “Nightime beast, daytime beauty” — The Ugly Beauty trend. Hot Debt Summer. Lilo & Stitch’s recipe.

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsThanks to The Skinny Confidential, to achieve daytime beauty
 women look like monsters at night.The House of Reps passed Trump’s “Big Beautiful Bill” — this summer we’ll have Big Debt Energy.Lilo & Stitch is expected to have beaten Mission Impossible at the box office
 because relatability wins.And if you work at Spotify, they’ve banned the words “offline” and “later” from meetings
$SPOT $DIS $AAPL Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 LaCroix 💧”The Cinderella of Water”Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts NEWSLETTER:https://tboypod.com/newsletter SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Our 2nd show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. Hosted on Acast. See acast.com/privacy for more information.

27 Maj 202520min

PopulÀrt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-borsens-finest
avanzapodden
svd-tech-brief
dynastin
rss-jossan-nina
uppgang-och-fall
bathina-en-podcast
fill-or-kill
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-inga-dumma-fragor-om-pengar
kapitalet-en-podd-om-ekonomi
rss-placerapodden
rss-svart-marknad
rss-dagen-med-di
rss-veckans-trade
rss-borslunch
tabberaset