Hotter Than Health6 Okt 2022

Fitness for mental health, building a business from passion, and HIIT without the impact with The Ness fitness founders Aly Giampolo & Colette Dong

How two discovered & navigated a path from dancing full-time to scaling a successful, celeb-approved fitness business
Tips for utilizing fitness as a tool to be more centered & joyful in every aspect of your life - movement as nourishment rather than punishment
Building a brand around your passion – the origin story from choreo to cardio
Why you should be looking toward bounce for whole-body health benefits:
- Rebounding benefits include mental, emotional and physical stamina. All classes work to engage the body and mind by building combinations, helping to improve memory, sensory awareness and coordination.
- the ness helps support the lymphatic system which is responsible for removing toxins and waste from the body.
What's currently missing from the fitness industry at-large -- and how they hope to change it, one bounce at a time
Advice for aspiring female entrepreneurs

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Founded in 2019 by former professional dancers Aly Giampolo and Colette Dong, the ness has exploded into a cultural mainstay, gathering devoted followers such as Eva Longoria and love from Business Insider & Vogue along the way. While most of the fitness industry is filled with noise about burning fat and counting calories, Aly & Colette believe it should be solely focused on the emotional and mental benefits of exercise. They've created a space for everyone – one that's centered around intentional movement, self-love and mindfulness – with no mention of a six-pack or slim thighs to be found.

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